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Online Marketing & Social Media Coordinator (Bilingual Marndarin Required)

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KCAL Insurance Agency
Published
November 7, 2018
Location
Hacienda Heights, CA
Category
Job Type

Description

Essential Job Duties and Responsibilities

  • Design marketing campaigns and measure effectiveness of marketing communications with appropriate metrics and recommend new methods and strategies for attracting existing and prospective clients to Marketing Manager for continuous improvement.

  • Research, write, update, translate, and post ads/industry news/marketing materials on social media, website, and digital platforms (Facebook, WeChat, ChineseinLA, Weibo, Yelp, and Youtube).

  • Research and develop communications that educate, peak interest, and grow revenue while strengthening client relationships.

  • Prepare ongoing weekly and monthly reports to provide Marketing Manager with client insights analysis and digital marketing reports as needed.

  • Research audience preferences and present findings and current trends to Marketing Manager.

  • Assist Marketing Manager to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and other social events.

  • Extract, analyze and develop reports on website, email marketing, paid search, social media, and other online marketing initiatives.

  • Transcribe, host, and edit Company’s weekly radio program to create and maintain positive Company image and branding.

  • Assist Marketing Manager in various projects as needed.

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