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Online Marketing Manager

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Robert Half International
Published
April 11, 2019
Location
San Ramon, CA
Category
Job Type

Description

JOB REQUISITION

Online Marketing Manager

LOCATION

SAN RAMON

JOB DESCRIPTION

Robert Half is seeking an Online Marketing Manager to join our growing Digital Marketing team.  This role will be responsible for the performance of roberthalf.com and roberthalf.ca. This individual must have the ability to monitor, analyze, report and refine our digital performance, working with the Senior Manager, Online Marketing to identify and execute optimization tactics. The Online Marketing Manager is a hands-on role responsible for executing our online strategies.  This role reports to the Senior Manager, Online Marketing. 

Key Functions

KPI Analysis and Reporting

  • Performing routine reporting and ad-hoc analysis to gain insight into user experience and behavior, to help support new marketing programs, testing and site optimization
  • Be an expert in Robert Half website analytics data: monitor traffic and conversion trends, funnel analysis, and answer ad hoc questions
  • Gather data from multiple sources including web, product, and customer databases to create integrated views that can be used to drive decision making
  • Provide post implementation analysis and present actionable insights and recommendations that enable greater customer engagement
  • Regular review of competitor’s online activities, web site updates, job postings and industry updates

Strategy

  • Make data-based recommendations for new site features and layouts, set-up tests and report out on findings
  • Regularly review pages for quality and consistency and communicate opportunities for improvements
  • Working closely with a wide range of functional teams in Marketing, IT, Corporate Communications and Corporate Services the position is responsible for raising the profile of Robert Half and its divisions online whilst maintaining the integrity of Robert Half’s corporate identify

Execution on Strategy

  • Responsible for driving the delivery of major site changes, initiatives and enhancements.
  • Partner with the creative, technology and analytics partners to execute on website initiatives and define key performance metrics

Knowledge, Skills & Experience

Education level: BS/BA required Previous experience

  • 5+ years of related work experience in website, product, marketing or eCommerce
  • Experience in optimizing landing pages and user funnels

Technical skills

  • Previous work experience with website analytics tools (e.g. Google Analytics) and an understanding of tag management solutions (e.g. Tealium, GTM)
  • Experience using online CMS systems, ideally Drupal
  • Understanding of marketing channels and data systems including search, display, social, mobile, website, email, CRM, etc.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Other essential qualifications

  • Highly analytical and quantitative, with a strong desire to make an impact on business decisions with data
  • Strong communication and organizational skills with ability to comfortably interface with all levels of management and to communicate clearly
  • Natural aptitude for learning new technologies and tools, with an “early adopter” mentality
  • Basic understanding of UX design principles: usability, interface design, etc.

Follow us on Twitter @RH_Corp_Jobs for Robert Half Corporate job openings and career and workplace news!

Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.

You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [Click Here to Email Your Resumé] for assistance.

In your email please include the following:

  • The specific accommodation requested to complete the employment application
  • The location(s) (city, state) to which you would like to apply.

By mail: Please mail your cover letter and resume to: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128

JOB LOCATION

CA SAN RAMON CORP

ADDITIONAL LOCATION

Only registered members can apply for jobs.

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