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Medical Content Writer

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Published
April 11, 2019
Location
Hartford, CT
Category
Blog  
Job Type

Description

The Marketing and Communications Writer/Content Producer will advance the mission of Connecticut Children's Medical Center by assisting with the content marketing initiatives of Connecticut Children's Medical Center. In collaboration with members of the Marketing and Communications team, s/he will serve as principal writer for a wide variety of digital and print content designed to engage consumers, referring providers and patient families, including, but not limited to, clinical program website content, patient family stories, blog and social media posts, articles and newsletters.

  • Manages writing projects, as assigned, from inception through delivery.
  • Writes and edits copy for content marketing purposes (patient family stories, blog posts, white papers, emails, and e-newsletters), as well as communications about organization's clinical programs, events, industry news, etc.
  • Works closely with subject matter experts and key stakeholders to develop messaging and content that enhances Connecticut Children's brand and connects the organization to both current and prospective customers through compelling storytelling.
  • Assists with social media and media relations content creation efforts (writes posts for social media channels and press releases, encourages dynamic discussions, etc.).
  • Develops updated and expanded clinical programs content for website.
  • Writes and edits promotional copy for collateral, email campaigns, website, and other materials. Writes and edits additional copy as assigned.
  • Represents Marketing and Communications Department with Medical Center faculty and departments.
  • Maintains, enforces, and helps to update corporate style guide and voice & tone standards.
  • Ensures branding standards are applied across all content created.
  • Performs other duties as requested.
  • Bachelor's Degree in English, Journalism, Communications or related field preferred.
  • Minimum of three years' experience in medical/healthcare writing.
  • Knowledge of standard concepts, practices and procedures related to the position, including keyword tagging and search engine optimization.
  • Microsoft Word, WordPress or other web content management solutions

SKILLS:

  • Strong writing, editing and proofreading skills. Ability to easily change writing styles to fit the audience and intent of the content.
  • Strong project management skills.
  • Exceptional attention to detail to ensure all content aligns with internal style guide.
  • Demonstration of exemplary organizational skills.
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