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Marketing Specialist Sr.



PNC Financial Services Group
January 29, 2021
New York, NY
Job Type


Job Profile

Position Overview

Sixpoint Partners, a wholly owned subsidiary of PNC Bank, is a leading global investment bank focused on delivering a diversified set of services and solutions for the middle-market private equity industry. Our core areas of focus include primary fund placement, secondaries advisory and co-investments across a wide range of industries, strategies and geographies. Our mission and our values are derived from three straightforward concepts: Thought Leadership, Loyalty, and Execution

Marketing Specialist Sr
- Deploy successful marketing campaigns from ideation to execution
- Collaborate with members across Sixpoint’s business functions to publish thought leadership pieces
- Create tailored content for LinkedIn posts and manage firm’s LinkedIn page
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Build strategic relationships and partner with key industry players, agencies and vendors
- Produce valuable and engaging content for our website and blog
- Write and coordinate Press Releases
- Private equity knowledge is preferred
- 3-7 years of experience in a marketing capacity focused on financial services

Job Description

  • Independently supervises, manages and assists in the development of aspects of marketing program execution.
  • Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
  • Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
  • Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
  • Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.

Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.


Bachelors (Required)

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [Click Here to Email Your Resumé]

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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