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Marketing Program Specialist, Lead

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Lennox International
Published
September 15, 2020
Location
Richardson, TX
Category
SEO  
Job Type

Description

Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.

Job Description

Are you search-obsessed, analytical, strategic yet focused on execution and passionate about eCommerce? Lennox is seeking an all-star SEO Specialist to join our innovative digital team.The ideal candidate for this role is someone who has had hands-on experience growing traffic from organic search through on-page and off-page strategies, and is ready to hit the ground running. 

Job Duties:

  • Develop and implement SEO strategies and tactics to align with B2B digital business objectives.
  • Establish KPIs, audit campaigns, analyze and report to optimize performance.
  • Function as the team’s subject matter expert and stay up to date on industry trends on web performance, features, functionality and make recommendations for improvements
  • Create and manage timelines, perform technical website audits, review on page visits and site architecture review to ensure peak performance and speed optimization
  • Oversees the creation of comprehensive implementation plans, site tagging and data layer implementation in partnership with ecommerce and analytics team to ensure proper data collection
  • Manages regular website scans to identify tagging and site performance issues, works with ecommerce team and external vendors on resolving issues in a timely manner
  • Act as the Digital teams primary representative and subject matter expert for Google Analytics when working with the Analytics team.

Qualifications

  • 5+ years of experience in digital marketing, with in-house SEO focus and expertise, including experience managing organic search for eCommerce and high traffic websites
  • Demonstrated track record of analytical ability, including strong knowledge of Google Analytics and working knowledge of SQL.
  • Deep understanding of organic search, including SEO trends and best practices, as well as pitfalls and obstacles that can hinder SEO efforts.
  • Experience in on-page and off-page SEO approaches, including both content marketing- and e-commerce-specific tactics.
  • Familiarity with working with Hybris platform, and HTML/CSS a plus.
  • Able to effectively communicate complex issues to leadership and collaborate with cross-functional teams to solve challenges.
  • Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance.
  • BA or BS degree
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