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Marketing Manager SEO



Doosan Bobcat NA
January 1, 2021
Minneapolis, MN
Job Type


Job Information

In this role you will lead search engine optimization for Bobcat Company. You will have accountability for results of campaigns and programs and will manage advanced budgets, planning, implementation, monitoring, optimization, analysis and reporting. Your responsibilities will also include development of the Search Engine Optimization team, including onboarding, training and support of team members.

Role & Responsibility

•    Performance-driven SEO program management & execution: Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance in enterprise settings.
•    Consistently develop high-impact SEO strategies to grow our organic search performance.
•    Lead day-to-day management of client Search Engine Optimization (SEO) programs including:
    ○    Technical auditing and optimizations on site (>100k pages)
    ○    On-page optimization activities, such as keyword research, metadata development, internal linking, and more
    ○    Off-page optimization activities, such as link building, link reclamation, and outreach
    ○    Content activities, such as content auditing, gap analysis, strategy execution, and more
    ○    Weekly and monthly reporting
    ○    Ability to work closely with implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations
    ○    Be effective in driving change
    ○    Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite
•    Develop strategies to optimize the competitive position of media and participate in the effective management of the business plan and forecasting.

Advance marketing planners and other internal stakeholders, including;
•    Creation of tactical channel strategies, analyzing performance data to provide intelligent synthesis, interpretation and appropriate action plans.
•    Communicate with marketing planners on all elements of performance of media initiatives.
Team Development:
•    Hire and onboard team to develop disciplined, data-driven optimizers with appropriate skills.

Job Requirement

●    Bachelor’s Degree in Marketing, Business or Finance.
●    5-7 years of experience in digital marketing media.
●    5+ years of experience directly responsible for enterprise-level Organic Marketing (SEO) programs.
●    Proven track record of success driving strong positive results through SEO marketing programs.
●    Proven mastery of the following:
    ○    Performance-based, direct-response SEO strategies
    ○    All analytics tools (Adobe analytics, Google Analytics / Google Search Console, server log analysis, etc.)
    ○    Visibility monitoring tools (STAT, Conductor/Brightedge, etc.), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc.), Keyword research tools (Adwords, Ahrefs, SEMRush, etc., and other analysis tools
    ○    Deep understanding of critical crawling/indexing/rendering factors
    ○    Understanding of structured markup, page speed optimizations, and other scalable technical tactics
    ○    Local search optimization platforms (Yext, Rio, etc.)
    ○    Writing/reading code (HTML, JS, etc.) a strong plus
●    Previous experience in enterprise SEO programs, performance marketing, eCommerce, etc. preferred.
●    Exceptional and demonstrated analytical skills, critical thinking skills.
●    Strong verbal and written communication skills.
●    Extremely organized and detail oriented.
●    Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
●    Highly motivated and a proactive problem solver.
●    Team leadership and employee development.
    ○    Recruit, train and manage new team members
    ○    Foster a culture of open communication
    ○    Inspire your team and direct reports

Doosan Bobcat North Doosan Bobcat North America will not sponsor applicants for work visas, nor provide any OPT, CPT or other immigration support, for this position.

Doosan Bobcat, a leading global manufacturer of construction, agriculture and landscaping equipment, attachments and services, is committed to empowering people to accomplish more.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is home to world-renowned brands. This includes: Bobcat® compact equipment; Doosan Portable Power products; BOB-CAT Mowers; Ryan and Steiner grounds care equipment; and Geith attachments.

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-241-8700. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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