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Marketing Manager/Senior – Technical Products

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Published
November 18, 2020
Location
Cudahy, WI
Category
Job Type

Description

If you are a Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you!  Based in our Cudahy, WI location, you will effectively develop and implement strategic marketing strategies, possess technical insight, and the ability to grow business. Our Vilter Manufacturing Facility requires a Marketing Manager with strong communication and interpersonal skills, highly organized and able to effectively multi-task. You will have a proven record of researching market needs, targeting growth opportunities and developing and implementing successful long-term business strategies.

 AS A MARKETING MANAGER - TECHNICAL PRODUCTS, YOU WILL: 

  • Work closely with the sales and marketing team, identifying potential target markets and clients, researching growth opportunities, and thoroughly understanding opportunities and barriers to entry. 

  • Understand all aspects of market and customer requirements (technical, business practices, communication, etc) to create winning strategies with the sales team for current and prospective clients. Formulate a business plan and messaging to exploit this target market opportunity.  

  • Plan and oversee new marketing initiatives for the target market. Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints. Create opportunity reports and present to executive staff. 

  • Suggest goals for New Product Development to grow target markets based on market research and collaboration with sales and marketing 

  • Understand market pricing and competition to develop pricing strategies, along with costs. Recommend cost reduction efforts to maximize profit, market share and customer satisfaction.

  • Eirect marketing efforts using internal and external resources: promotional events at virtual and in-person trade shows, social media, public relations and content marketing.

  • Manage and supervise Marketing support staff. Train personnel and help team members develop their skills.

  • Become a subject matter expert on our business products, processes and operations, and remain current on industry news and trends.

WHO YOU ARE:

You keep up with current and possible future policies, practices, and trends in the organization, with the competition, and in the marketplace.  You build and deliver solutions that meet customer expectations.  You come up with useful ideas that are new, better, or unique.  You readily action new challenges, without unnecessary planning.  You effectively communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels.  You create organization-wide energy and optimism for the future.  You take on the challenge of unfamiliar tasks.

REQUIRED EDUCATION, EXPERIENCE & SKILLS:

  • BA or BS degree in Business, Marketing or similar field

  • Five (5 ) or more years proven track record in marketing or business development, preferably dealing with a technical product.

  • Ability to accurately understand customer needs and communicate within the organization.

  • Communicate non-technical and technical concepts clearly and effectively to staff members and customers. Take complex concepts and convey them in easy to understand ideas.

  • Skill to understand complex processes and propose products or solutions by focusing on market and client requirements

  • Collaborative and a team player. Able to influence and manage conflicts

  • Excellent organizational skills, with emphasis on priorities and goal setting

  • Clearly understand commercial requirements and financial impact

  • Highly competent in Microsoft Office, CRM and ERP skills.

  • Curious and dedicated to lifelong learning. 

  • Ability to travel up to 30% of the time.

  • Legal authorization to work in the United States - Sponsorship will not be provided for this role.

 PREFERRED EDUCATION, EXPERIENCE & SKILLS:  

  • MS or MBA with technical emphasis

  • Experience in marketing Refrigeration, Plant Processes, Renewable Energy, Controls and Energy management beneficial.

  • Experience supervising or managing personnel.

WHY EMERSON? 

Our Commitment to Our People

We invest in our employees to ensure they have the marketplace knowledge, skills and competencies to compete and lead in a global economy. Our training programs focus on end-to-end development from onboarding through senior leadership.

Benefits

Emerson places a high value on ensuring that employees have a good work-life balance.  We provide access to a competitive benefits package, including the following: medical, dental, and vision coverage, life insurance, parental leave, 401k participation with a competitive match, tuition reimbursement, onsite fitness center, and an online wellness rewards program.  Emerson also offers generous vacation and paid holidays.

Why Work in the Greater Milwaukee area
Cudahy is a quaint community located in Milwaukee County, where clean neighborhoods mingle with acres of parkland, major transportation access and big city attractions all within an arm's reach, with a small-town feel.  Cudahy has six county parks and 823 acres of parkland, seasonal farmers markets in front of City Hall, and an extravagant Fourth of July celebration. With lots of community involvement, the city has many family-friendly events throughout the year.  

The area is home to several major league sports teams including the Milwaukee Bucks, Milwaukee Brewers with Lambeau Field, home of the Green Bay Packers just 2 hours away!  

Traveling in and out of the area is also a breeze! General Mitchell International Airport is just minutes away with Chicago O’Hare International Airport just a little over an hour away.

About our Location
The 150-year history of the Vilter brand tells a rich story of perseverance and drive to cultivate continuous innovation within the industrial refrigeration and gas compression industries.  Vilter Industrial Products offers the latest products and solutions for industrial refrigerator and oil and gas compression. Approximately 225 employees work in Cudahy, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Cudahy location.

Our success is measured by the positive impact we make on people, our communities and the world in which we live. Learn more about us!.

Our Commitment to Diversity & Inclusion

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

Diversity and Inclusion at Emerson is about welcoming, respecting, and valuing the differences each employee possesses. Inclusion is creating a real sense of engagement, belonging and connection for all employees. Learn more about ourCulture & Values and about Diversity & Inclusion at Emerson.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [Click Here to Email Your Resumé].  

Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centers, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.” 
Our Automation Solutions business enables the greatest use of the world's most valuable resources, ensuring the performance and safety of industries that are the backbone of daily life.
Our Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.
No calls or agencies please. 
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