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Marketing Manager

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Kutol Product Company
Published
October 7, 2020
Location
Cincinnati, OH
Category
Job Type

Description

If you live and breathe marketing, this role may be a great opportunity for you. Never heard of us? Kutol is a leading manufacturer of liquid hand soaps and hand sanitizers at our LEED Certified facility in Sharonville, Ohio. Our products land in soap dispensers and public restrooms all around the country and beyond.

 

Our tag line, Clean Hands for a Healthy World, is more than just a slogan. It is at the core of our mission. Right now, it is helping to save lives during COVID-19 and simultaneously propelling us on a significant leap forward in growth as a company.

 

Kutol is looking for a flexible and versatile marketing professional who will be responsible for the growth of our sales channels.

 

Job Responsibilities:

  • Obtain market share by developing marketing plans and programs for each product and leading promotional support.
  • Coordinate new product launches by interfacing with multiple departments on new product formulation, pricing, packaging and testing.
  • Formulate effective brand strategies in support of new and existing product lines, and actuate Kutol’s overall unique brand promise.
  • Maintain relations with customers by organizing and developing specific customer-relations programs and determine company’s presence at conventions, annual meetings, trade associations, and seminars.
  • Create and execute effective communication to customers and the sales force through multiple mediums such as the company website, print, digital and social media, web-based communications, and trade shows.
  • Implement and maintain marketing automation software to track, engage, and convert potential customers to qualified leads for the sales force.
  • Assist in planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Research and implement search engine optimization recommendations to help drive business
  • Provide assistance on developing annual budgets, scheduling expenditures, variances, and initiating corrective actions.
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
  • Works in close partnership with senior management to ensure strategies and tactics are consistent and effectively executed in the field.

 

Job Requirements:

  • Bachelor’s degree in marketing or related field required
  • 5+ years’ strong progressive marketing experience including 2+ years management
  • Help develop company’s messaging across multiple touchpoints and sales channels
  • Proven expertise in digital marketing, brand management, brand strategy, SEO/SEM, print media, social media campaigns, etc.
  • Tech- savvy- solid knowledge of website and marketing tools (e.g., WordPress, Google Analytics, Hubspot, Marketo, etc.)
  • Excellent written and verbal communication skills with both internal and external customers; a good listener
  • Be naturally curious- see the big picture and have ideas to “figure it out”
  • Self-starter yet be collaborative with a team
  • Innovative- bring new ideas and be flexible with others
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