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Marketing Manager

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on

Robert Half
Published
August 23, 2020
Location
Raleigh, NC
Category
Blog  
Job Type

Description

Ref ID: 03220-9502663818

Classification: Marketing Manager

Compensation: $27.00 to $32.00 hourly

The Creative Group (TCG) is looking for a Business to Business (B2B) Marketing Manager to work with our client on a contract-to-hire basis. In this role, you will be building field marketing programs to generate demand and drive revenue.

What you get to do every day:

- Execute account-based marketing efforts through collaborating with the sales team and researching key accounts
- Generate demand within target accounts through content, live and virtual events, and demonstrations
- Use marketing automation to drive sales goals and marketing initiatives
- Host training sessions and developing a library of whitepapers, presentations, videos, blog posts, and other sales tools
- Define field marketing objectives, KPIs, and goals that meet sales MQL and SQL targets

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