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Marketing Manager

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American Cybersystems, Inc. (ACS Group)
Published
August 11, 2018
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Description

Title :                    Marketing Manager

Duration :           13months          

Hours:                  8:00am to 5:00pm           

Location:             Celebration ,FL , 34747

Description/Comment:

  • TEAM The Customer Engagement Platform (CEP) team is focused on delivering powerful customer experiences across engagement touch points, by leveraging data and tools to bring marketing to life.
  •  The CEP team is part of the Global Marketing & Sales organization within Parks and Resorts and plays a vital role in campaign activation.
  • The Campaign Delivery team leads consumer data selection for 1:1 marketing campaigns and managements deployment of campaigns via offline and digital channels.
  •  We accomplish these capabilities with partnerships internally  as well with external vendors and software/data suppliers.
  •  ROLE Members of this team should be driven by excellence and have a passion for data and marketing technology. Responsible for using mix of technologies and methodologies, to pull highly customized customer marketing lists for sophisticated 1:1 marketing campaigns.
  • Must also have a passion for deploying campaigns, learning new technologies as needed, and automation.
  • Role acts as consultant/interface between technology/platform teams and marketing/business, and helps provide options and identify new opportunities that will improve marketing/systems effectiveness.

Basic Qualifications       

  • 3-5 years of direct experience with campaign list selection processes and campaign deployment functions
  • Marketing automation tools like Adobe Campaign
  • HTML development for the purpose of finalizing campaign deployment of emails
  • Strong UAT and quality assurance aptitude
  • Ability to translate technical concepts into non-technical concepts and vice versa.
  • Experience in software delivery, preferably a mix of vendor package and custom builds.
  • Willingness to investigate, learn, and promote alternate agile delivery methods.
  • Proven knowledge and understanding of complicated data environments.
  • Hospitality/travel industry experience, or at a minimum customer-facing industries.
  • Proven understanding of campaign delivery technologies. Problem-solving, organizational and time management skills. Systems-thinking and high attention to detail.
  • Exploration mentality and willing to be a leader in learning new spaces.
  • Experience with large organizations and/or broad role responsibilities.

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