Connect with us

Marketing Content & Technical Communications Specialist

Published

on

Robert Half
Published
January 8, 2021
Location
Syracuse, NY
Category
SEO  
Job Type

Description

Ref ID: 02960-0011661350

Classification: Technical Writer

Compensation: DOE

Robert Half Technology is looking for someone with a creative mind and interest in the IT Service Provider / SaaS industry to help develop long form content for marketing campaigns and SEO. This exciting opportunity is with a growing digital marketing agency in the Syracuse, NY area.

Studies show that longer content dominates page one of search rankings, making your role vital to the development of client growth and success! Reporting to the Director of Client Growth, the Technical Communications Specialist is responsible for creating compelling stories through the creation of marketing and sales content that aids in the growth of client business success.

This position requires extreme attention to detail, polished business and technical writing skills, and a keen understanding of corporate and business communications.

Responsibilities include:
• Create and manage client content strategy as it aligns to campaigns, goals, and lead conversion rates.
• Research and interview client Subject Matter Experts to create unique and compelling thought leadership articles and resources to use as pillar content for digital and SEO efforts.
• Write both short and long form content by combining client meetings, interviews, content calendars, research of industry-related topics, and other online sources
• Write clear marketing copy to promote client products and/or services
• Proofread and edit blog posts before submitting for approval to publish
• Prepare well-structured drafts using a Content Management System (HubSpot CRM)
• Write search engine optimized content on a consistent basis
• Coordinate will all partners and teams for content, design, and SEO deliverables to keep campaigns moving forward and on timeline
• Optimize current website and content (titles, descriptions, tags, alts, anchor text, etc.) to ensure it is set-up to rank for target terms
• Conduct keyword research and use Google SEO guidelines to increase web traffic
• Develop high-value and engaging content for all stages of the buyer journey to aid in a smooth client sales lifecycle
• Identify client needs and resolve gaps in our content by recommending new topics to increase demand, lead generation, and ROI
• Work within ClickUp project management system to document and track activities, milestones, and project tactics
• Other duties as assigned by the Director of Client Growth, Chief Marketing Officer, and other business partners

Requirements:
- Proven work experience as a Content Writer, Copywriter, or similar role (preferably for an agency or in the ITS / MSP / SaaS Industries)
- Growth minded individual who's interested in building a business and developing their career
- Fast learner with the ability to troubleshoot challenges and bring new ideas and efficiencies to the table, create processes, and improve inefficiencies as the company scales
- Proven work experience as a Content Writer, Copywriter, or similar role (preferably for an agency or in the ITS / MSP / SaaS Industries)
- Excellent writing and editing skills in English with a portfolio of published articles
- Hands-on experience with HubSpot + Marketing Pro Hubs; HubSpot Inbound Certification encouraged
- Ability to work independently and with teams; ability to meet deadlines and work on multiple projects at once
- Experience doing research using multiple sources
- Experience with Canva and/or Adobe Creative Suite is a plus
- University degree or college diploma in Marketing, English, Journalism, or related field

Apply
Drop files here browse files ...
Captcha

Related Jobs

Software Developer   Arlington, VA new
January 25, 2021
UI Developer   Richardson, TX new
January 25, 2021
Aerospace Welding Engineer   Huntsville, AL new
January 25, 2021
Marketing Generalist   Atlanta, GA new
January 25, 2021
Content Writer   Atlanta, GA new
January 25, 2021

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part five – WordPress Hosting

This is part five of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Wordpress Hosting
Continue Reading

Digital Marketing Training

13 Steps To Building A Profitable High Traffic Technology Blog – Part Four – your logo

This is part four of my blueprint that will help you begin the process of building a high traffic profitable technology blog.

Published

on

Logos
Continue Reading

Editorial

Who approved never get Hulu as an ad slogan?

I’ve seen some DUMB ad campaigns in my life but Never Get Hulu is by far the worst one I have ever seen in my life.

Published

on

Never get Hulu
Continue Reading

Categories

Archives

Digital Marketing Job Board

Trending

Are you sure you want to delete this file?
/