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Marketing Communications Sr. Specialist

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Published
August 28, 2018
Category
Blog  
Job Type

Description

Job Classification: Full-Time Regular

Marketing Specialist

Excellent east side manufacturing company that appeals to many audiences!

Responsibilities

  • This marketing specialist supports business goals and strategies by creating marketing communications plans and handling execution, from conceptualization through implementation.
  • This will include compelling content for use online and in print, media relations, advertising, sales training, tradeshows and events.
  • Strategize with manager, the business development team and market directors to promote products, services and technical expertise with target audiences.
  • Write high-impact content to support successful multi-channel implementation of plans
  • Ensure content (web copy, social media posts, technical data sheets, case studies, digital and print advertising, infographics, blog posts, brochures, emails, presentations, video, etc.) aligns with market/product growth plans, business growth objectives and company branding.
  • Manage photo and video production, including scripting, shot lists and other details for customer testimonials, product highlights and other videos; attend shoots as needed (1-2 times per year).
  • Writes and pitches news releases, articles, blog posts, product announcements and earned editorial placements in key market trade publications.
  • Supports global communications efforts and effectiveness by participating on cross-functional teams, coordinating development of online and print marketing content for use by international affiliate offices.
  • Manages tradeshow content & promotion, ensuring appropriate company branding, timeliness and quality of all tradeshow deliverables (e.g. graphics, messages, booth lay out, etc.).
  • Oversee consistency of company brand across all regions, platforms and tactics.
  • Work with communications colleagues across the company to plan and implement day-to-day activities, issues and events as assigned and as needed to achieve business growth objectives.

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