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Marketing Associate – Telecommute (East Coast)



UnitedHealth Group
December 29, 2020
New York, NY
Job Type


Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

At Genoa Telepsychiatry we increase access to behavioral healthcare in underserved communities across the U.S. by building telepsychiatry programs that connect patients with psychiatrists & APRNs remotely. Genoa Telepsychiatry is a leading outpatient telepsychiatry community with programs in over 35 states providing nearly 250,000+ appointments annually. Our New York team offers ample career development opportunities in a mission-driven culture valuing empathy, collaboration, grit, and continuous learning.

We are growing our marketing team as we expand our footprint across the psychiatry and community health settings. We are looking for a creative and driven Marketing Associate to help us reinforce our brand as a telehealth leader, grow our community of providers and clinics, and develop a deeper understanding of our customer’s journeys. Ultimately, the more people we reach, the more we can empower clinics and psychiatrists to deliver quality behavioral health care to patients who otherwise wouldn’t have care – rendering this role deeply essential for our mission.

The mission of the Marketing Associate is to help evolve our brand identity, content strategy, brand awareness, and all trade & PR initiatives. In this role, you will support all marketing initiatives across brand, trade, growth and PR & communications and collaborate regularly with cross-functional teams, expanding the value of Genoa Telepsychiatry’s products and services amongst strategic communities. 

Primary Responsibilities:

  • Own marketing materials and messaging, trade and conference presentations
  • Run all PR & communications efforts
  • Contribute to ongoing brand, trade, & thought leadership initiatives spanning across presentations, speaking engagement, content, webinars, etc.
  • Collaborate on a regular basis with cross-functional teams to develop strategy vision and audience insights, expanding the value of Genoa Telepsychiatry’s products and services amongst strategic communities
  • Manage social media community (Facebook, Twitter, LinkedIn)
  • Support SEO and content marketing efforts to drive the growth of website traffic and engagement
  • Support management of media campaigns across Google AdWords, LinkedIn, Facebook, and other platforms
  • Help design, execute, and analyze the performance of email campaigns to psychiatric provider and community mental health clinic communities 
  • Write and/or recruit writers to create blog articles about telepsychiatry and community health settings

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or higher
  • Minimum of 1 year of professional experience in a marketing and/or analytical role
  • At least 1-3 years of experience in a marketing or growth strategy role supporting brand, content creation, and digital growth
  • You will be required to adhere to UnitedHealth Group’s US Telecommuting Policy.
  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained.

Preferred Qualifications:

  • Business, marketing, or humanities concentration in undergraduate studies
  • Thoughtful communicator; strong written & verbal communication skills
  • Strong emotional-intelligence and self-awareness; solid work-ethic and motivation
  • Collaborative and outcome-oriented work-style; high-attentiveness to detail
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • A strong sense of ownership in work and the company’s health
  • Experience managing a team of vendors and freelancers such as SEO and AdWords consultants, content marketing writers, and web developers
  • Process orientation; a bias toward creating scalable solutions in day to day efforts and strategic initiatives
  • Healthcare experience 
  • 1+ years of professional writting experience (within marketing) 
  • A strong moral compass and commitment to Genoa Telepsychiatry’s core values:
    • Mission-driven: We are motivated, above all, by our mission to increase access to behavioral healthcare.
    • Emotional intelligence: We deeply value emotional intelligence and the natural instinct to treat others kindly.
    • Autonomy: We hold a high standard for excellent work, but offer ample independence to achieve goals in our own individual ways.
    • Equality: We treat each other equally, always seeing the merit in others' perspectives no matter who presents them.
    • Goal-oriented: We work hard to crystallize goals, create collaborative strategies, and reach stretchy but achievable goals.
    • Transparency: We communicate openly 

Already Fortune 6, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.

Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant - and built for speed.

Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing Associate, Genoa, Optum, media campaigns, as SEO and AdWords consultants, content marketing writers, and web developers, New York City, Upper East Coast, NY, New York

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