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Manager, Social Media

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CIT GROUP INC.
Published
October 22, 2019
Location
New York, NY
Category
Job Type

Description

Founded in 1908, CIT (NYSE: CIT) is a leading national bank empowering businesses and personal savers with the financial agility to navigate their goals. We believe in helping customers turn their ideas into outcomes. Whether those customers are building a business or building their savings, CIT has the experience and agility to empower them to achieve their goals. At CIT, how we do business is just as important as what we do. Our social responsibility programs focus on driving financial and personal empowerment, supporting the environment and advancing wellness. CIT contributes to communities where we live, work and do business through charitable donations, community investments and employee volunteerism.

The Manager of Social Media will help further the plans, activities and analysis for the company's social media presence across channels in support of the company's brand, business and digital efforts. They will help to manage systems, technology, process, content planning, and audience. This position will work closely with internal stakeholders to insure requirements and strategic direction are met and collaborate with external influencers on key initiatives.

Principal Duties & Responsibilities:

* Write copy and develop enterprise-wide social media content strategy and planning calendar to support brand, reputation and business initiatives.
* Develop social media strategy to support customer and client efforts.
* Manage monitoring of channels and cultivating timely and appropriate responses.
* Work with team to uphold social media policies and procedures.
* Cultivate a strategic audience in respective channels that supports strategy and engagement efforts.
* Manage social media and data management platform, including owning platform configuration to support priorities, standards, measurement framework and reporting objectives.
* Monitor, measure, analyze, and compile reports for management showing results and engagement -may be required after normal business hours/weekends when needed.
* Monitor competitive, industry best practices, social media tools, applications, channels, design and strategy.
* Work across the function and enterprise to ensure social media efforts are connected to broader initiatives.
* Uphold risk and information security protocols.

* 5 plus years in a marketing role
* Knowledge of social media landscape and ways to drive business and reputation strategies through these channels
* Exposure to and understanding of many different Social media platforms and services ; Facebook, Twitter, Instagram, YouTube, LinkedIn, Yelp and others as they come into focus
* Strong copywriting skills and ability to write for the various channels
* Proficiency with monitoring and analytics tools, as well as ability to create executive level presentations on strategy, measurement and outcomes.
* Ability to develop social media programs that will drive traffic and business KPI's across our digital platforms.
* Ability to monitor social media activity and engagement after hours (evenings and weekends) when needed
* Ability to work across teams and company; highly collaborative team player
* Ability to accept feedback from multiple parties to devise appropriate strategies and tactics
* Must be able to understand technical details and explain to non-technical business colleagues and managers

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