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Integrated Marketing Specialist US – Sales Area Americas

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Sandvik Coromant
Published
February 4, 2021
Location
Mebane, NC
Category
Job Type

Description

Location

Mebane, NC.
National and some international travel may occur.

The job

You’re the one with the outline when it comes to creating and executing integrated audience-specific marketing campaigns and activities in the US to contribute to achievement of global and local strategic business objectives. You use your tactical skills and customer insights to make sure we deliver the right message in our external communication and identify opportunities to develop targeted messaging to defined audience segments. You leverage content to strengthen brand awareness and customer preference, and to generate and nurture leads using a variety of channels to reach customers at all points along the buying journey. As you stay updated on the latest marketing and communication trends, you’re able to recommend and explore new methods and marketing tools to further improve our performance.

In this position, you’re part of developing and executing campaigns to support local business plans and activities, as well as specific account-based marketing activities in close collaboration with the sales team to contribute to the sales pipeline. You manage our local media and PR agency relations and coordinate the media and PR plan according to budget in close cooperation with key stakeholders. You provide comprehensive support for event marketing and you plan and create social media content and campaigns and publish marketing content on the local website. You treasure and utilize the expertise around you and recognize the importance of teamwork, cross boarder and cross functional, to enable a fully integrated marketing model and a successful outcome.

Also included in the job:

  • Act in close collaboration with the local Sales Cluster management team to secure local business priorities are captured in the marketing plan

  • Analyzing marketing activity performance through use of Power BI, A/B testing of content, customer surveys and other tools

  • Being the one point of contact for local press inquiries

You report to Marketing Communications Manager - Sales Area Americas.

Your background and profile

You have at least three years’ experience from working in Marketing Communications with a strategic mindset and ability to translate company strategy into marketing plans and activities. You’re used to developing, managing and optimizing integrated marketing campaigns with a strong data-driven focus on results. Account-based marketing experience is a plus, and you have exceptional writing and editing skills for both online and print media. You comfortably handle technical content and it’s beneficial with experience from creating marketing content to attract and engage high tech B2B audiences. You’re also visually creative and skilled in graphic design as well as in video editing. Thorough knowledge of social media strategies and platforms is expected. Naturally, your communication skills in English is outstanding, both verbally and in writing.

Additional key competences:

  • A degree in Marketing Communications or related discipline is required

  • Thorough knowledge of integrated marketing communications tactics

  • Working knowledge of demand generation marketing tactics

  • Insight in tools for marketing automation (preferably Marketo), CRM, Power BI and Google Analytics, Office 365 and applications in the Adobe Creative Suite.

We value your personality! You’re motivated, energetic and inspire confidence in your actions. For you, creativity and excellent time management goes hand in hand. You’re able to work independently, while being equally good at cooperating and proactively communicating with key stakeholders. Accuracy and structure characterize you, and you thrive in a setting where you get to analyze the effects of your work. You know how to use the insights to balance priorities and improve future initiatives.

About us

Sandvik Coromant is a market leading supplier of tools, tooling solutions and know-how for the metalworking industry, and we employ over 7 900 brilliant people all around the globe. Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Do you want to know more about our business? Visit our website , LinkedIn or Facebook page .  

How to apply

Please submit your application no later than February 7th, 2021. Read more about Sandvik Coromant and apply by visiting our career site (Job ID: R0021564).

Contact information

Do you want more information about this job and its exciting scope? Please contact:
Annika Langéen, Marketing Manager Sales Area Americas, +1 847 284 7621

Jane Adams, Recruitment Specialist, +46 26 260 936

We have already decided on which advertising channels and marketing campaigns we wish to use, and respectfully decline any additional contacts. 

Sandvik Coromant is a part of global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and d evelopment and strong partnerships with customers support the development of advanced machining technologies and systems that will change, lead and drive the future of manufacturing. Sandvik Coromant owns over 3100 patents worldwide, employs over 7 9 00 staff, and is represented in 130 countries.

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