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Information Product Marketing Manager

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Published
November 9, 2018
Location
Lake Forest, CA
Category
Blog  
Job Type

Description

Are you ready to join the global leader in engineering and industrial software? You’ll be part of a team that drives digital transformation to over 16,000 customers across the globe and strives for excellence every day.

There are 4,700 of our people in more than 40 countries who challenge themselves and each other to create and improve the transformative technology our customers need. With our help, industries across the world can make a positive difference to the lives of people everywhere.

We take pride in our core values and the diversity of our people, valuing the unique experience and expertise that people from different backgrounds bring to our business.  At AVEVA, we’re all about Limitless possibilities. Are you? 

 

Responsibilities:

As a product marketing manager, you will be a leader on the team responsible for positioning our information management products in the right way to the right people, telling the world (and company) our story. You will be expected to be our chief advocate for the information management products and the customer value they deliver. Additionally, you will be charged with crafting the strategy around the messaging and marketing for product launches. We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. A successful candidate will have a background in industrial information management solutions such as historians and supporting information management software tools.

  • Together with the product team, educate both internal and external stakeholders about our information management products and their benefits.
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products to the world.
  • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
  • Speak and present both internally and externally (customers, prospects, analysts, press/media, etc.) to promote the story of our product.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Develop 12 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
  • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
  • Collaborate with designers, product marketers, industry marketing, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing their time and effort. This role is at the core of the marketing team, and others will rely on your work every single day.
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