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Global Social Media Specialist

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September 4, 2018
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Job Type

Description

Education

Degree Type Major/Certification Required Preferred
BA/BS Marketing (prefer Digital Marketing)

Qualifications:
As a key member of the Animal Health Social Media Center of Excellence, you are the social media analyst and project coordinator. In this role you are responsible for providing support for team operations by owning internal meetings, setting up calls and acting as the first point of contact for all social listening and social media management inquiries from internal departments. You are also responsible for developing and executing social media management and social media listening offerings for internal business partners on a global, regional, and local level. You will use MAHs social listening platform Brandwatch, to monitor social conversations around our key products, programs, and competitors. The data you gather, contributes to business intelligence, and supports internal business partners in their strategies and business decisions. This role will also serve as an education support to countries by providing ad-hoc systems training and facilitating forums for knowledge sharing.

Responsibilities:
Project Management Act as the first point of contact to internal departments for all social media listening and social media management inquiries Respond to requests from internal departments, including initiating the intake and rollout processes for social media management listening tools and social media listening services Provide social analysis to CoE that help define support in the launch of markets readiness enrolling on a social media management system Act as a coordinator between MAH and Brandwatch and MAH and Hootsuite to facilitate project rollouts Provide support for team operations by setting up calls, drafting and routing calendars and project schedules Analysis Prepares reports and presentations on social media listening for market research and on findings from social media listening studies. May be required to present reports and presentations to senior leaders. Monitor daily news regarding competitors, customers and markets and share these insights with stakeholders. Supports analyst and specialists with ad-hoc report preparation Perform audits to help gauge platform adoption and identify issues and to ensure that all of the users on Hootsuite and Brandwatch are active employees or current agency partners Analyze user and usage re

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