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Employee Communications Specialist

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Washington Metropolitan Area Transit Authority
Published
September 1, 2018
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Blog  
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Description

Job Description

Department Marketing Statement:

Metro is looking for an experienced storyteller to join our employee communications team. Can you write a compelling headline to break through the clutter, craft a persuasive narrative, and understand the art of storytelling in all mediums? If so, the Employee Communications Specialist Position at Metro might be for you. This impactful position is responsible for communicating Metro news to almost 12,000 employees (from executives to customer-facing employees), through newsletters, digital displays, face-to-face meetings, podcast interviews, and social media. It’s a fast paced environment with lots of great stories to tell!

Minimum Qualifications:

Education

  • Bachelor’s degree in Journalism, Marketing, English, Communications and/or Public Relations (PR), or related field
  • In lieu of Bachelor’s degree, high school diploma or (GED) equivalency and minimum four (4) years of related work experience in writing speeches, newsletter articles, brochures, short messages for electronic signage, blog entries, intranet pages, and other materials. Must also include the experience referenced in the next section.

Experience

  • Minimum of seven (7) years’ writing experience to include speeches, newsletters, articles, brochures, short messages for electronic signage, blog entries, intranet pages, and/or other materials. 

Certification/Licensure

  • N/A

Preferred

  • Master’s degree in Journalism, Marketing, English, Communications and/or Public Relations (PR)
  • Exceptional editing and proofing skills

Medical Group:

Satisfactorily complete the medical examination for this position, if required.  The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

Job Summary:

The Employee Communications Specialist role works within a fast-paced internal communication department for the benefit of the Authority. The primary function is to “tell the Metro story” to a target audience of approximately twelve thousand (12,000) employees with and without desktop access to the intranet. Our employees range from C-Suite Executives to Bus Operators and Mechanics. The Employee Communications Specialist’s challenge is to break through the clutter and reach employees through various channels including video, emails and face-to-face meetings.

Essential Functions:

  • Assists in the development and implementation of major internal communications initiatives that provide a clear understanding of the purpose and promotes the Authority’s objectives and management priorities. The incumbent ensures that all communications channels are considered; including online, email, podcast, and posters and/or face-to-face.
  • Researches, develops and implements timely employee communications through a variety of channels. Maintains a content calendar that includes impending milestones, events and strategic initiatives, to determine the best communication channel to use to reach a particular audience in a timely fashion.
  • Identifies appropriate communications tools, tone and messages to simplify complicated subjects for employees, to ensure understanding and gain buy in by all audiences.
  • Assists departments with communication needs, identifying key messages and writing content on issues affecting employees. This is achieved by utilizing consistency of tone and accuracy of language.
  • Creates toolkits and templates that empower managers to engage employees and facilitate efficient execution of employee communications activities. This is done to help deliver corporate messages throughout the organization.
  • Oversees and coordinates several employee recognition programs or other programs as required with the objective to increase and promote employee recognition and nominations.

The essential duties listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.

Evaluation Criteria:

Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.

Evaluation criteria may include one or more of the following:

  • Personal Interview
  • Skills Assessments
  • Verification of education and experience
  • Criminal Background Check
  • Credit history report for positions with fiduciary responsibilities
  • Successful completion of a medical examination including a drug and alcohol screening
  • Review of a current Motor Vehicle Report

Closing:

Washington Metropolitan Area Transit Authority, a Federal contractor, is an Equal Opportunity / Affirmative Action employer.  All qualified applicants receive consideration for employment without regard to race, color, creed, religion, national origin, sex, gender, gender identity, age, sexual orientation, genetic information, physical or mental disability, or status as a protected veteran, or any other status protected by applicable federal law, except where a bona fide occupational qualification exists.  Our hiring process is designed to be accessible and free from discrimination.

This posting is an announcement of a vacant position under recruitment.  It is not intended to replace the official job description.  Job Descriptions are available upon confirmation of an interview.

Only registered members can apply for jobs.

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