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Editorial Content Specialist

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on

Direct Energy
Published
December 6, 2018
Location
Pittsburgh, PA
Category
Blog  
Job Type

Description

Company profile:

Direct Energy is one of North America's largest retail providers of electricity, natural gas, and home and business energy-related services with over four million customers. Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet. A subsidiary of Centrica plc (LSE: CNA), an international energy and services company, Direct Energy, its subsidiaries and/or affiliates, operate in 50 U.S. states plus the District of Columbia and eight provinces in Canada.

Primary focus:

The Editorial Content Specialist is responsible for managing day-to-day execution and planning of the Direct Energy Business blog and social media channels based on the content strategy, business goals, and audience targets. The position is also responsible for overseeing creation of content pieces such as eguides, landing pages, and videos, and may write and edit some longform pieces. The Editorial Content Specialist will work closely with team members to track content performance and optimize prospect/customer journeys.

The right candidate will be a high-organized professional with experience in digital and social media marketing and strong written communication skills. Analytical and creative skills are equally beneficial; keywork research and SEO writing skills are a big plus. If you are someone who wants to learn about content strategy and develop your digital marketing skills, this is the role for you.

Accountabilities:

  • Plan and manage the editorial calendar for the blog and social media
  • Execute on the social media strategy with a focus on LinkedIn
  • Write and edit industry-focused blog articles
  • Write social media posts and design basic imagery
  • Perform keyword research and implement SEO best practices in writing and web development
  • Use Google Analytics, Moz, and other tools to track content performance against benchmarks
  • Create and edit web content using HTML and CSS within a CMS platform
  • Collaborate with subject matter experts and perform independent industry research
  • Design narrative content journeys for targeted audience segments
  • Coordinate with writers and designs and assist in content creation
  • Implement strategic initiatives that drive revenue through ecommerce and other web channels

Requirements:

  • BA/BS in writing, marketing, communications, or similar field
  • Minimum of 2 years in writing, content creation, or marketing role
  • Experience with CMS, Google Analytics, and LinkedIn marketing a plus

Competencies:

  • Outstanding written and verbal communication skills
  • Proven long-form and social media writing capabilities
  • Organizational skills to maintain the editorial calendar, juggle and meet deadlines, and keep track of content from the creation process through launch and the lifespan of the content piece.
  • Critical thinking and strategic planning skills
  • Audience-centered mindset
  • Ability to analyze and present data-driven results
  • Command of SEO best practices

Direct Energy and its subsidiaries are an Equal Opportunity Employer - EOE AA M/F/Vet/Disability

Centrica is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please email . We will make a determination of your request for a reasonable accommodation on a case-by-case basis.

Only registered members can apply for jobs.

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