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Director/VP of Online Marketing

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August 11, 2018
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Description

#cb

Overview

The Director / VP of Online Marketing will have sole responsibility for acquiring new users.

Responsibilities

  • Develop and execute Company's user acquisition strategy
  • Develop and execute Company's social media strategy and tactics, including Facebook and Twitter
  • Own the Company blog and be the primary author
  • Drive PR efforts directly with the press/bloggers and with a PR agency
  • Write compelling copy for the website and all marketing communications
  • Create and send monthly email newsletter to users to keep them informed and engaged
  • Establish promotional partnerships with other companies
  • Analyze the performance metrics of all online marketing efforts
  • Manage one or more marketing interns
  • Work with CEO to enhance the Company product to improve conversion rate and customer retention

Requirements

  • 5+ years online marketing experience, with a track record of delivering solid results for new user acquisition
  • A passion for online marketing with a results-oriented approach
  • Strong copy writing skills, able to write compelling copy for customers
  • Expertise in social media
  • Experience managing a company Twitter account
  • Experience managing a company Facebook page
  • Experience driving press/blogger coverage
  • Proficiency with Google Analytics
  • Strong data analysis skills and ability to extract insights to iterate and improve marketing program performance
  • Experience optimizing landing pages and conversion funnels
  • Strong oral and written communication skills
  • Thrive in fast-paced environments with quick iterations
  • Go-getter: you figure out what needs to be done vs. having to be told
  • Can see the big picture but also zoom down into details
  • Customer-centric perspective
  • Good team player: ability to work well with others to achieve a common goal
  • BA or equivalent

Bonus points for

  • MBA or other relevant Master's degree
  • Experience with Google Website Optimizer or equivalent product
  • Proficiency with Photoshop, Illustrator, Fireworks or equivalent product
  • Knowledge of HTML
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