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Director, Social Media

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Published
November 1, 2020
Location
New York, NY
Category
Job Type

Description

Overview:
Lead Macy’s social media strategy, planning and activation, with a focus on customer engagement, fostering brand loyalty and driving sales. Work closely with the communications, merchandise marketing, media relations, finance and digital teams to create a seamless omni-channel shopping experience. Perform other duties as assigned.
Essential Functions: 
  • Lead development of media planning and activation across an array of communication types, campaigns, business objectives and shopper segments
  • Create new strategic thinking across the board, and optimize performance across all social media activations
  • Partner with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point; media, merchandising, analytics, etc.
  • Lead evaluation of social media platforms to partner with (aligning with our Marketing strategy and Business objectives)
  • Partner with the analytics teams in monitoring and reporting on social media performance. Analyze performance to develop reports, auctioning key findings and strategic optimizations
  • Stay current in social media and digital marketing trends; continuing to educate wider teams on innovations and maintain digital leadership within the industry
  • Create and enforce social publishing and engagement best practices for the team (aligning with our global strategy and business roadmap)
  • Lead and develop a team of best-in-class Social Media strategists
  • Regular, dependable attendance and punctuality.  
Qualifications:
 
Education/Experience:

  • BA required, MBA preferred.
  • 5+ year’s digital marketing experience working for industry-leading company with significant media budgets (including media platforms and technologies such as social networks, location-based services, online loyalty programs etc.).
  • Background working with the retail industry or a multi-unit company with a field organization (ie; fashion, entertainment, consumer package goods, etc.).

Communication Skills:

  • Dynamic leader with ability to motivate & develop multiple direct reports, communicate effectively & persuasively with others, and establish credibility with senior management.

Mathematical Skills:

  • Basic math functions such as addition, subtraction, multiplication, and division skills.

Reasoning Ability:

  • Must be able to manage multiple projects in a fast-paced, deadline-oriented environment.

Physical Demands:

  • This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
  • May occasionally involve stooping, kneeling, or crouching.
  • May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. 
  • Involves manual dexterity for using keyboard, mouse, and other office equipment.
 
Other Skills:
  • Dynamic leader with ability to motivate & develop multiple direct reports. 
This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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