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Director of Social Media

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Robert Half
Published
February 18, 2021
Location
Charlotte, NC
Category
Job Type

Description

Ref ID: 03200-0011648046

Classification: Director of Social Media

Compensation: DOE

The Creative Group is currently looking for a Director of Social Meda for a direct-hire opportunity.

This is a remote opportunity but does require east coast working hours.

Strategize and execute social media programs from always-on to innovative first-to-market initiatives

o Monitor trends and innovation across social media platforms

o Build and implement strategy for our new category brands’ main social handles across all platforms

o Collaborate with the internal teams including eCommerce, sponsorships, CRM, and category to support their respective missions through content with consistent and relevant brand voice

o Drive the overarching social strategy across the paid, earned, managed & owned outputs, in collaboration with the media & public relations teams

o Develop clear & efficient content pipelines connected to each of our brands’ programs

Lead & evolve social media processes and success measurement

o Review, maintain and evolve social media standards & share best-practices globally

o Drive rules of engagement for working with internal teams that require social media support

o Monitor trends and innovation across social media platforms; investigate and evaluate tools and services against business goals

o Advance strategies to convert social reach into engaging experiences

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