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Director of SEO Strategy

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on

Robert Half
Published
November 6, 2020
Location
Boston, MA
Category
SEO  
Job Type

Description

Ref ID: 02100-0011548716

Classification: Search Engine Optimizer/Marketer (SEO/SEM)

Compensation: DOE

Responsibilities
- Management of a mutually productive relationship and clear communications with client at all levels
- Manage relationships with senior level client staff as well as day-to-day contacts
- Providing marketing counsel and advice to clients and others
- Developing and implementing both short and long-term strategic marketing programs and initiatives for clients
- Identification of client growth and upsell opportunities as a means to evolve and grow client relationships
- Providing strategic direction and guidance to agency personnel to ensure fulfillment of client objectives and expectations
- Ensure complete, timely and actionable direction to all departments on all client programs
- Management of the day-to-day activities of specific accounts
- Strategic implementation of policies, procedures, and products
- Provide agency management with client communications and information relevant to the overall performance on accounts
- Management of account and client financials inclusive of estimates, budgets, billing and tracking of spend
- Provide agency management with client communications and information relevant to the overall performance on accounts
- Analyze agency/campaign reports and communicate key findings to client
- Prepare and present presentations associated with agency and client performance associated with programs being managed
- Assume other agency responsibilities as directed by agency principals

Management Responsibilities:
- Successfully build, maintain and manage team of 3 – 4 account management team members though consistent communication, mentorship, training and account performance
- Manage account teams comprised of specialists representing various agency disciplines (SEO, SEM, Online Media, Design/Creative, Development)

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