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Director of Marketing and Business Development Mesquite Specialty Hospital

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Vibra Healthcare
Published
August 24, 2019
Location
Mesquite, TX
Category
Job Type

Description

Organization Vibra & Ernest

Mesquite Specialty Hospital in Mesquite, TX is seeking a Director of Marketing & Business Development to join our team!

The Director of Marketing & Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Provides administration with summaries and recommendations from market research evaluations. May coordinate the production and placement of advertisements. Integrates the hospital’s mission and “Guiding Principles” into daily practice.

Please click the link to check it out http://msh.ernesthealth.com/

Essential Functions:

  • Achieves budgeted volume goals for average daily census (ADC) and admissions.
  • Develops, implements, evaluates and refines strategic marketing and sales plans based upon data, trends, and market needs
  • Develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
  • Effectively utilizes Salesforce.com to ensure liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of Business Conduct. 
  • Ensures competency adherence for clinical liaisons.
  • Works with Administrator, Controller, and National Director of Marketing and Business Development to negotiate/renegotiate contract with payors to generate volume.
  • Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
  • Works in conjunction with clinical leadership to develop and promote new programs and services.

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