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Director of Digital Marketing

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Amscot Financial, Inc.
Published
September 12, 2018
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Description

Amscot Financial is actively recruiting for a Director of Digital Marketing who will be responsible for the development, management and execution of the company's marketing strategy . The Director of Digital Marketing will be an integral member of the Company's management team responsible for Amscot's online footprint. This will include website content, graphics, social media design and campaigns, development of the company's online lending services and online marketing initiatives to support the lead generation and strategic branding efforts. The role will collaborate with different teams to ensure consistency through all digital marketing channels and proactively leverage innovative online techniques and programs to ensure the company is maximizing its online presence in support of strategic initiatives.
 Essential Responsibilities and Tasks: 

• Build our digital marketing roadmap
• Develop the company's online lending business
• Design, build, and maintain Amscot's social media presence
• Optimize website and social media channels
• Develop campaigns to create and maintain high levels of customer interaction
• Manage online product campaigns to raise brand awareness
• Evaluate customer research and market conditions
• Monitor competition and provide ideas to stand out
• Identify trends and industry specific insights
• Stay up to date with digital technology developments.

Education/Experience:

• Bachelor's Degree in Digital Marketing or related field
• 5 years experience in digital marketing and advertising
• Experience in E-Commerce
• In depth knowledge of social media capabilities and functions
 
Qualifications:

• Proven work experience and results in digital marketing
• Highly creative with experience in identifying target audiences
• Solid knowledge of website analytics tools
• Strong analytical skills and data-driven thinking
• Strong communication and writing skills
 
Benefits Package

• Medical, Dental and Vision Insurance
• Company paid short-term disability insurance
• Company paid long-term disability insurance
• Term life insurance
• 401(k) Plan
• Paid Time Off and Holiday Pay
 
Must be able to successfully complete a comprehensive credit and criminal background check
which includes a drug test to be completed within 48 hours of the request. Amscot is an Equal
Opportunity Employer. Smoke Free work environment provided.
 
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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