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Director of Digital Marketing

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The Creative Group
Published
September 1, 2018
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Ref ID: 00320-9501463320

Classification: Creative Director

Compensation: $190,000.00 to $210,000.00 per year

The Director, Digital Marketing will be responsible for the company's digital marketing strategy and execution and will be the analytical leader to leverage multiple digital channels including paid search, programmatic display, social media, email, SEO and affiliate marketing to drive full funnel campaigns at scale. This role will work across functional teams, external agencies and marketing partners to build integrated digital programs that drive engagement, acquisition to meet company goals and oversee a team of direct reports. Essential Functions: ? Define and manage the digital marketing strategy. Lead the strategy and execution of digital marketing programs to drive awareness and acquisition. ? Develop, execute, and manage the digital marketing plan, budget and analytics to deliver required results. ? Innovate in digital and social campaigns? test out new platforms, sites, partners and creative to enable brands to take on a leadership position in digital innovation. ? Partner with Business Analytics team on digital dashboard creation publishing, report out and make optimization recommendations based on performance and learnings to key stakeholders. ? Oversee a team of digital marketers and help foster new thinking through the organization and transformation into a performance minded organization that is continually focused on improving business outcomes. ? Develop and maintain productive relationships with internal and external stakeholders across the organization. Promote a positive environment and build effective teams that are committed to achieving company goals. ? Form strong relationship with Creative Services team to ensure each campaign has required assets. ? Other duties as assigned.

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