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Director, Digital Marketing

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Shriners Hospitals For Children
Published
August 12, 2018
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Description

The Director, Digital Marketing will
work with the Marketing and Communications Team, supporting teams (such as
programmers), and vendors to launch campaigns on-time and on-budget.  The Director, Digital Marketing will have a
strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution.

POSITION RESPONSIBILITIES:

  • Plan
    and execute all digital marketing, including SEO/SEM, marketing database,
    email, social media and display advertising campaigns

  • Oversee SI/SHC social media presence

  • Measure
    and report performance of all digital marketing campaigns, and assess against
    goals (ROI and KPIs)

  • Identify
    trends and insights, and optimize spend and performance based on the insights

  • Brainstorm
    new and creative growth strategies

  • Plan,
    execute, and measure experiments and conversion tests

  • Collaborate
    with internal teams to create landing pages and optimize user experience

  • Utilize
    strong analytical ability to evaluate end-to-end customer experience across
    multiple channels and customer touch points

  • Instrument
    conversion points and optimize user funnels

  • Collaborate
    with agencies and other vendor partners

  • Evaluate
    emerging technologies.

  • Provide
    thought leadership and perspective for adoption where appropriate

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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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