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Digital Media Coordinator

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Published
October 4, 2018
Location
Silver Spring, MD
Category
Blog  
Job Type

Description

The Coordinator is responsible for managing and publishing best-in-class digital content experiences. He or she will coordinate the entire project life cycle and create high-quality content that engages and entertains our fans while meeting growth and engagement goals. He or she will partner with teams in marketing, media, video production, design and product. The Coordinator will work closely across the networks' departmental teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms.

Key Responsibilities

  • Promote client's content portfolio using engaging social media content, campaigns, and online events

  • Build awareness, buzz and affinity for client on social media

  • Craft original content for a blog

  • Research opportunities to develop and maintain presence of programming digital properties

  • Build partnerships with marketing, online, interactive media and programming departments to leverage all digital resources and assets.

  • Serve as the digital media expert for assigned programming

  • Collect data and evaluate performance digital successes and trends using key measurement techniques on the web (i.e. Facebook Insights, Google Analytics, etc)

  • Support Manager, Digital Media and other digital specialists in day to day needs

Requirements

  • Bachelor's degree in New Media, Journalism, Communication or related field

  • 1-2 years of experience in social media marketing or equivalent

  • Proficiency with MS Office suite and Adobe Creative Suite

  • Proficiency in online tracking/reporting tools (Google Analytics, Facebook Insights), online content management and publishing systems (Spredfast), and social listening tools

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