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Digital Marketing Specialist -SEO/SEM/PPC/Hubspot

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FRG Technology Consulting
Published
October 12, 2018
Location
Des Plaines, IL
Category
SEO  
Job Type

Description

Digital Marketing Specialist-SEO,SEM,PPC,Adwords,Analytics,Hubspot-Des Palines, IL

Fantastic opportunity to join the Marketing Team of one of the Leading Technology companies.

This is a cross-functional role, incorporating multiple digital channels and undertaking lead generation efforts including demand generation, database management, data analysis and campaign execution, tracking and reporting

Key Responsibilities:

  • Manage SEO/SEM strategy, PPC ad spending and strategy, backlinks, inbound SEO tactics
  • Optimize web content to improve search ranking, conversions and inbound traffic
  • Develop relevant, thought leadership content
  • Improve lead nurturing, lead retention and acquisition campaigns, including A/B testing
  • Optimize marketing automation strategy and email marketing campaigns
  • Understand optimization of inbound marketing traffic and conversion using analytics and reporting tools: Put together reports establishing trends in lead generation, conversion rates and optimized content
  • Create email templates for campaigns and additional assets as needed

Key Qualities:

  • Understanding of data analysis including relevant experience with MS Excel data, Google Analytics and Google adwords data and data management in Hubspot and CRM systems
  • Knowledge of paid search, SEO/SEM, growing organic traffic, best practices in SEO and page ranking

Key Benefits:

  • Great health insurance coverage with multiple plan options
  • Additional insurance benefits including dental, vision, life, disability etc
  • 401K plan with company match
  • Generous PTO and paid holidays
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