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Digital Marketing Specialist



CrossCountry Mortgage, Inc.
December 22, 2018
Brecksville, OH
Job Type


This position will support the growth of CrossCountry Mortgage, Inc. by providing strategic and hands-on support for the digital/online channel. This individual should be a self-driven, well-rounded digital marketing expert with experience working on various digital platforms, including the corporate website CMS, PPC/retargeting campaigns, social media advertising and analytics reporting. This position will also manage digital ad hoc marketing requests. 

Experience and Responsibilities:

• Knowledge of Kentico CMS is required. 
• Ability to maintain and develop corporate website and landing pages within Kentico CMS.
• Assisting with requirements definition, specifications, design, development, and timelines for key initiatives
• Collaborating with marketing and design teams to manage requirements and delivery of all website assets.
• Ability to plan, develop, implement and track digital marketing programs, campaigns and projects.
• Advanced understanding of SEO, SEM, Google Analytics and Google AdWords.
• Experience with A/B and multivariate testing.
• Strong understanding of HTML & CCS.
• Understanding of online lead integration into Salesforce CRM system.
• Experience with Salesforce landing pages a plus.
• Strong communication, writing and editing skills.
• Support leadership in the development and reporting of KPIs.
• Project management experience with a track record of meeting deadlines. 
• Ability to prioritize, organize and execute work while handling multiple assignments in a fast-paced environment.
• Ability to create materials and communications that are compliant, meeting all industry related requirements/regulations. 
• Ability to effectively solve problems, present solutions and resolve conflicts.
• Demonstrates leadership skills, always projecting a positive attitude and promoting an environment of professional excellence and high ethical standards.
• Ability to build and sustain strong relationships with internal and external partners.
• Experience with digital and marketing analytics tools.
• Experience managing digital agencies holding them accountable for insightful reporting and actionable optimization recommendations. 
• Continuously stay abreast of digital trends and technology and make recommendation for new opportunities or enhancements to existing systems.
• Serve as key trainer for members of the digital team and point person for all digital platforms used by the Marketing team.

Education and Experience Requirements:
• Bachelor’s Degree in Marketing or Communications from a four-year college or university is required.
• 5+ years of digital marketing experience 
• Experience marketing financial services/mortgage is strongly preferred.
• Knowledge of mortgage advertising and marketing regulations and compliance requirements is a plus. This includes knowledge of: Section 5 of the FTC Act, Truth in Lending Act (TILA – Reg. Z), Mortgage Acts and Practices (Reg N), RESPA

Standard work hours are Monday through Friday 8:30 AM – 5:30 PM. 
We offer competitive salaries, an excellent benefit package including medical, dental, vision and (401K).

CrossCountry Mortgage, Inc. is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, gender, sexual orientation, disability, or national origin. Local applicants encouraged to apply. Employment contingent upon successful completion of background investigation. All resumes are held in confidence. Only candidates whose profiles closely match requirements will be contacted during this search. 

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