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Digital Marketing Specialist

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The Creative Group
Published
December 6, 2018
Location
Alameda, CA
Category
Job Type

Description

Ref ID: 00410-9501651497

Classification: Mktg/Comm Specialist

Compensation: $70,000.00 to $100,000.00 per year

The creative group is looking for a digital marketing specialist for a role in Alameda! The responsibilities for this role are: ? Manage SEM campaigns via Google AdWords and Bing to maximize CPC efforts. ? Build and optimize each campaign for high quality score and efficiency. ? -Manage and optimize the SEM campaigns with associated keywords. Includes A/B Testing SEM headlines for optimization of up to five ads each month. Develop conversion metrics for paid traffic. Look for gaps and opportunities between SEO and SEM. Update negative keyword lists. Develop trending opportunities and ongoing keyword discovery- Broad, Phrase and Exact match targeting ? Manage retargeting display campaign through AdRoll platform for people who visit the website. ? Work with Marketing and Product Managers on ecommerce website development including (WordPress/WooCommerce) and strategy including banner management, product set-up and merchandising, promo code and shopping cart rule management, web copy development, landing page management ? Mange PIM sheets for customers and distribute accordingly. ? E-blast content management including email set up, calendar and list management, analytics reporting via MailChimp or recommended resource. ? Develop and manage digital creative for channel partners ? Customer review management ? Houzz and Amazon ? Trade partner online asset management ? Manage and create all product videos with designated film team ? Reports to the Director of Marketing

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