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Digital Marketing Specialist

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The Creative Group
Published
November 29, 2018
Location
Gahanna, OH
Category
Job Type

Description

Ref ID: 03410-0010746217

Classification: Mktg/Comm Specialist

Compensation: DOE

The Creative Group is looking for an entry-level Digital Marketer for a large fashion retail company in the Columbus, Ohio area. The Digital Marketing Specialist will be responsible for providing support and execution of all integrated media campaigns to drive traffic and sales to stores and company website while learning the strategy and roles digital marketing provides to lead brand awareness, consumer engagement and sales. This role will become the day to day support and communication specialist for daily offer, promotional creative changes with all vendors to ensure brand communications are properly secured across channels. As the Digital Marketing Specialist, you will support the Digital Marketing Team with weekly monthly reporting needs and deliverables and will help develop creative briefs. Strong cross functional skills are required as this role will partner with many cross functional teams and vendors. The right candidate will gain experience across all digital marketing channels for a top omni-channel retail brand. Daily tasks include: -Serve as day to day promotional support across all Digital Media Channels (Search, Social, Display, Affiliate) with external vendors -Support team on creating creative briefs and routing final creative assets to direct partners -Validate all in market offers, creative, marketing links are providing the correct customer experience -Attend agency status calls to understand the role of agency and assist in agency support needs -Update store hours and individual store messaging across Express.com and external map partners -Complete weekly insight reports for trends and solutions and work with team to optimize towards business goals -Support team in completing weekly and monthly reporting needs -Work with website analytic platforms cross functional partners, including Omniture to ensure all tracking is set-up correctly.

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