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Digital Marketing Specialist

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Published
November 15, 2018
Location
Troy, MI
Category
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Description

We are seeking a motivated Digital Marketing Specialist to join our growing corporate marketing team. The Digital Marketing Specialist will be the main force in leading Altair's digital marketing strategy and execution. This individual will provide digital marketing oversight while working with the rest of the corporate marketing team to ensure that Altair's digital marketing directly correlates with the overall marketing plan and strategy. The ideal candidate will be a self-motivated, highly organized individual with the ability to work effectively both independently and as a contributing member of our team. Attention to detail, a positive and helpful attitude, and a willingness to learn are essential attributes.
Duties:
Planning digital marketing campaigns including web, SEO/SEM/PPC, email, social media, and display advertising
• Develop engaging online content including blogs, forum, video, and graphics; analyze content success
• Continually optimize campaigns including the monitoring of keywords, advertisements, landing page conversion rates, and more 
• Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Brainstorm new and creative grown strategies
• Set up and execute global webinars, their promotion, followup and lead capture
• Plan, execute, and measure experiments and conversion tests
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