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Digital Marketing Specialist

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Allstate Insurance Company
Published
November 2, 2018
Location
Chicago, IL
Category
Job Type

Description

To drive the badly needed change in the transportation system in the U.S., we’re launching Drift, an innovative new car sharing business that is designed to help everyday Americans take advantage of the sharing economy and the growing discontent with personal car ownership.  Our mission is to reduce the cost of car ownership for Americans by matching owners of underused vehicles with individuals who would like to loan them convenient, affordable vehicles.

Job Description

Drift is looking for a Digital Marketing Specialist to help expand the marketing capabilities of its newly formed car sharing venture. This role will be responsible for planning, coordinating, executing and optimizing digital marketing campaigns across multiple channels and parts of the business. You will drive the business by way of setting campaign goals, facilitating insightful multi-variate tests, designing cross-channel execution, and providing campaign optimization plans. The ideal candidate will have a background in email marketing and common digital advertising platforms like Google AdWords and Facebook. This role will collaborate with numerous groups within the company including, our General Managers, User Acquisition, Field Marketing, Sales, and Design on a regular basis.

Job Responsibilities

  • Plan, lead, and execute campaigns and programs across digital media, search, email, marketing automation, content marketing, personalization, social media, and mobile
  • Use a data-driven approach to measure the impact of campaigns and improve marketing strategies, in addition to market research and competitor analysis
  • Responsibilities include curating, writing, and editing both long form and short form content for blog, website and social media
  • Implement and analyze A/B or Multi-Variable Tests to provide in-depth insights to the user acquisition team on the test data and understanding of key market drivers
  •  Support revenue marketing initiatives by planning and executing one-off and drip email engagement programs throughout all phases of the buying cycle (cold prospect, warm lead, hot lead, customer, etc)
  • Manage email marketing process - campaign briefs, set-up, execution, testing, reporting, and optimization
  • Identify and create a testing approach for demand creation program pilots
  • Document and communicate/distribute best practices for demand creation program implementation across the organization, including recommendations on where improvements can be made
  • Use analytics to continuously audit and improve digital experiences and outcomes
  • Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

Job Qualifications

Education and Experience

  • Bachelor's degree in Marketing, Advertising, Communications, or equivalent
  • 3-5  years’ experience in digital, email, and/or content marketing

Functional Skills

  • Working knowledge of key digital advertising platforms (Google, Facebook etc.)
  • Strong problem-solving and analytical skills, the ability manage multiple projects with time sense of urgency
  • Excellent writing, editing, proofreading, and brainstorming skills
  • Excellent analytical, data analysis, creative, and problem-solving skills
  • Ability to work autonomously and act as project manager for cross-functional projects
  • Willingness to both lead and support projects and influence change
  • Budget management
  • Strong computer skills, Microsoft Office/Excel

Drift - Digital Marketing Specialist

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click 'here' for information regarding the San Francisco Fair Chance Ordinance. 

For jobs in Los Angeles, please click 'here' for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

Only registered members can apply for jobs.

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