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Digital Marketing Specialist

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Lennar Homes
Published
October 9, 2018
Location
Mooresville, NC
Category
Job Type

Description

Summary of Position Requirements

 

The Digital Marketing Specialist will work with the Director of Sales/Marketing and Marketing Manager to coordinate and execute the division’s marketing strategy, to include a focus on trends within the market. In addition, this individual will be responsible for market research on local market competition, and tracking and reporting all internet marketing projects (social media, SEM results, e-marketing results, website and landing page traffic, and web advertising results) for the purpose of creating new sales opportunities by reaching new customers. 

 

Primary Duties and Responsibilities

 

  • Work with the Division’s marketing team, Corporate Communications, and Ad Agency on implementing national initiatives and digital trends that reflect current digital trends.
  • Maintain the accuracy, quality and relevance of all digital information on all sites including Lennar.com
  • Drive low cost per traffic, cost per lead, cost per sale, and total digital costs.
  • Responsible for digital strategy and optimal performance.
  • Act as liaison between the Division and Corporate Communications to ensure the Division is utilizing the latest in SEM Strategies.
  • Work with Division JDE Administrator to ensure information is flowing into Lennar.com.
  • Monitor signage and promotional banner ads to ensure compliance with Regional and Corporate branding and legal standards.
  • Work with Lennar Corporate eMarketing Specialist to analyze relevant reports and data to implement areas of opportunity that optimize campaign performance.
  • Maintain the monthly internet marketing calendar and present calendar in the Division meetings.
  • Collaborate with the Corporate Digital Data Analyst to review and improve SEO Rankings
  • Monitor competitor’s internet efforts and maintain a monthly report of the competition’s digital and social media activities.
  • Update, monitor and enhance engagement of Division Social Media Sites by analyzing ad performance (Facebook, Twitter, YouTube, Pinterest, Instagram, ActiveRain and any new sites deemed effective).
  • Work with Media Lab to create rendering an interactive floorplans to be utilized on Lennar.com
  • Assist in coordinating grand openings, community and internal Division events by posting event photos and video to social media sites.
  • Create unique video and photo content to post on social media sites and Lennar.com.
  • Become proficient in SiteCore (Lennar.com Content Management System) to be able to update all editable content and images.
  • Demonstrate Lennar’s Z Values in all interactions with customers.
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