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Digital Marketing Specialist

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The Creative Group
Published
October 9, 2018
Location
Hemet, CA
Category
Job Type

Description

Ref ID: 00350-9501534576

Classification: Mktg/Comm Specialist

Compensation: DOE

TCG is looking for a Digital Marketing Specialist for one of our favorite long term clients in Hemet California. Everyone we have placed at this organization has been extremely happy with their role. Culture is fantastic. Our client is one of the leading manufacturers in sophisticated measurement tools used in a variety of industries. They work with engineers, designers, and researchers to continually optimize their products and innovate their way to being the leaders of their industry. This Digital Marketing Specialist will be tasked with creating, designing, and delivering digital marketing programs to support the growth of company products and services. The Digital Marketing Specialist will be working with cross-functional teams and outside reseources. They will be executing programs they develop that will increase website leads, traffic, and revenue. The ideal candidate is collaborative, analytical, flexible, with strong problem-solving skills, and has solid experience working with web-based applications to develop, maintain, and grow our online brand equity. II. Key Responsibilities / Essential Functions: ? Manage Search Engine Optimization (SEO) to optimize all websites for continual improvement of organic search visibility and traffic. ? Create content using compelling copywriting and storytelling to attract, engage, and convert throughout the customer journey. ? Working with Product Managers and developers, create mobile apps, engaging videos, digital tools, and product configurators to support internal and external customers for use on the intranet, internet, social media and campaigns. ? Assist in planning, developing, and executing domestic and international search programs and campaigns, including online and 3rd party advertising, social media, and mobile marketing. ? Manage website CMS content to ensure a first-class customer experience while supporting company's strategies and business priorities. ? Create, manage, and execute e-mail campaigns using Marketing Automation and HTML editors. ? Assist in drafting creative and contextual communication for outbound and inbound marketing activities. ? Develops a deep understanding of products and industries, and engage with Product Management, Sales, Customer Service, Engineering, Inside Sales and Technical Support to ensure digital and marketing content is clear, concise, and relevant. ? Optimize lead nurturing and marketing automation processes. ? Report analyze on Key Performance Indicators (KPIs) and identify opportunities for improvement. ? Plan, manage, and report A/B testing for improved conversions of landing pages and emails. If you are highly skilled with digital marketing and looking to join an incredible team, please email your resume and qualifications to [Click Here to Email Your Resumé] with subject line, "Digital Marketing Specialist - Hemet." Our client will move ASAP if we find the right candidate.

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