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Digital Marketing Specialist



The Creative Group
September 29, 2018
Gahanna, OH
Job Type


Ref ID: 03410-0010651947

Classification: Mktg/Comm Specialist

Compensation: DOE

The Creative Group is looking for a Digital Marketing Specialist for a Corporate Retail Client in the Columbus, OH Area.This role is responsible for providing support and execution of all integrated media campaigns to drive traffic and sales to Stores and the clients website, while learning the strategy and roles digital marketing provides to lead brand awareness, consumer engagement and sales. This role will become the day to day support and communication specialist for daily offer, promotional creative changes with all vendors to ensure brand communications are properly secured across channels. Day to Day: ? - Serve as day to day promotional support across all Digital Media Channels (Search, Social, Display, Affiliate) with external vendors ? - Support team on creating creative briefs and routing final creative assets to direct partners ? - Request distribute marketing specific promotional codes and assist in set up of dynamic offers ? - Validate all in market offers, creative, marketing links are providing the correct customer experience ? - Attend agency status calls to understand the role of agency and assist in agency support needs ? - Manage and update store hours and individual messaging across their website and external map partners ? - Complete weekly insight reports for trends and solutions and work with team to optimize towards business goals ? - Work with website analytic platforms cross functional partners, including Omniture to ensure all tracking is set-up correctly.

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