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Digital Marketing Specialist

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APA Services
Published
September 27, 2018
Location
Fort Worth, TX
Category
Job Type

Description

APA Aviation Staffing, a Leading Aviation Staffing Agency, has an immediate opening for a Digital Marketing Specialist to represent our firm’s services across the USA and beyond!  

 

Summary: The Digital Marketing Specialist develops, implements, tracks, and optimizes our digital world to deliver the companies multi enterprise on-line experiences that strengthen our brand loyalty, improve customer retention, and increases sales. Works with the Brands Team and various others in the organization in the support of online users, working to nurture and grow our exposure on the web and in the social media.

Duties and Responsibilities:

• Works both tactically and strategically with Brand Managers (APA, AJN,OPT-IN and CONSTANT CASH), sales, and other aspects of the organization to grow our online presence and demand for our services.

• Be a proactive self-starter with the ability to work independently while collaborating with other departments

• Maintain SEO for our all digital assets, working with Brand, as part of the holistic SEM strategy. Understanding how to implement across all digital platforms is a must.

• Manage/oversee Social Media sites (Facebook, Twitter, Instagram and YouTube) to achieve superior customer engagement and intimacy, website traffic and indirect revenue by strategically exploiting all aspects of the social media marketing roadmap.

• Own marketing-focused consumer interactions on all social media sites, utilizing Social management tool, to ensure best in class customer support for the brands.

• Chief implementer for all digital campaigns through channels like Google Display Network, AdWords, geo-fencing, Social Media ads, etc.

• Collaborate with internal teams to create landing pages and optimize user experience. • Work with Brand and Creative Services teams to optimize keywords and consumer navigation that improve SEO rankings and website traffic.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Set up analytics to track results of digital advertising, social media and other web-based campaigns. Also provide insights and recommendations based on these reports.

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