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Digital Marketing Specialist

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Henry Schein, Inc.
Published
September 14, 2018
Location
Carlsbad, CA
Category
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Description

Digital Marketing Specialist

Are you looking to advance your marketing career? Would you like the opportunity to put your skills to the test, breaking new ground with a growth-oriented company that?s truly innovating? If so, you might be a great fit for our team as our next Digital Marketing Specialist.

 
Come Join our Team!  
 
Henry Schein Orthodontics, is a leading U.S. manufacturer of orthodontic products for the domestic and international orthodontic markets. Henry Schein Orthodontics provides a vast array of innovative products, services, and educational courses to help build successful practices. In the USA, our products are marketed to orthodontic practitioners through a strong direct sales force, and internationally, our products are sold in more than 85 countries through 160+ distributors. We are dedicated to provide the orthodontic profession with high quality, innovative products backed by attentive customer service and educational support. At Henry Schein Orthodontics everyone is part of the team, with the same goal; to improve patient care and continue to ?Advance the Future of Orthodontics? for generations to come.

GENERAL SUMMARY:

Hands-on responsibility for coordination and execution of the medical marketing?s electronic marketing initiatives, including the development and integration of public Web site content, HTML-based email campaigns, online banner ads/promotions, electronic catalog, and interactive media.  Requires strong written communications skills, proficiency in proofing/editing, attention to detail, organization skills and overall ability to multi-task.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Responsible for building, testing, and scheduling responsive design email campaigns while maintaining best practices and quality assurance of all outbound campaigns.

2. Stay abreast of and recommends email/web marketing best practices with coding, design and testing of digital campaigns.

3. Support and administer Cvent Event management system for Henry Schein Orthodontics, and help integrate with other websites and social media presences.

4. Update and maintain content on all of our web presence for Henry Schein Orthodontics. Regularly monitor activity, function and outdated content. Proactively remind stakeholders to update their sections and submit web requests to ensure web presence are up-to-date.

5. Production design to optimize visual content for websites, social media and email automation projects.

6. Gather analytics for all web presences and email automation.

7. Coordinate the activities of multiple content producers and designers for electronic promotional activity, including ad banners, email marketing, etc.

8. Help maintain data on database driven projects, i.e. Pardot, Salesforce, etc.

9. Work with and accept direction from team members to ensure objectives are being met.

10. Participate in special projects and performs other duties as requiredIn addition to the essential duties and responsibilities listed above, all positions are also responsible for:

•         Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including Worldwide Business Standards.

•         Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.

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