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Digital Marketing Specialist

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The Creative Group
Published
September 7, 2018
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Ref ID: 00350-9501472742

Classification: Mktg/Comm Manager

Compensation: DOE

Summary of Position: TCG needs a Digital Marketing Specialist tho can create, design, and deliver digital marketing programs to help our client grow their company products and services. This Specialist needs to be able to work with cross-functional teams external resources and through in-depth analytics, they will execute and develop programs to increase web traffic, revenue, and leads. The ideal candidate is collaborate, has strong problem solving skills, flexible, analytical, and has a solid experience with web-based applications to maintain, develop, and grow our client's online brand equity. Key Responsibilities / Essential Functions: * Manage Search Engine Optimization (SEO) to optimize all websites for continual improvement of organic search visibility and traffic. * Manage website CMS content to ensure a first-class customer experience while supporting client's strategies and business priorities. * Plan, manage, and report A/B testing for improved conversions of landing pages and emails. * Report analyze on Key Performance Indicators (KPIs) and identify opportunities for improvement. * Optimize lead nurturing and marketing automation processes. * Create, manage, and execute e-mail campaigns using Marketing Automation and HTML editors. * Assist in drafting creative and contextual communication for outbound and inbound marketing activities. * Develops a deep understanding of products and industries, and engage with Product Management, Sales, Customer Service, Engineering, Inside Sales and Technical Support to ensure digital and marketing content is clear, concise, and relevant. * Assist in planning, developing, and executing domestic and international search programs and campaigns, including online and 3rd party advertising, social media, and mobile marketing. * Working with Product Managers and developers, create mobile apps, engaging videos, digital tools, and product configurators to support internal and external customers for use on the intranet, internet, social media and campaigns. * Create content using compelling copywriting and storytelling to attract, engage, and convert throughout the customer journey. If interested in being considered for this opportunity, please email resume and qualifications to [Click Here to Email Your Resumé] with subject line, "Digital Marketing Specialist - Hemet"

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