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Digital Marketing Specialist

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Sally Beauty
Published
August 19, 2018
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Description

Overview

Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies.  Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E.  
 
We are currently looking for a Digital Marketing Coordinator to join our growing team.  This individual is responsible for the effective and efficient execution of multi-channel digital marketing and advertising efforts (e.g., online ads, paid search, SEO, affiliate marketing).

Responsibilities

  • Coordinate with 3rd party agencies to drive digital marketing efforts in channels such as paid search, PLAs, local SEO, affiliates, and acquisition and retention digital marketing efforts through online advertisements.
  • Manage briefing and execution process based on marketing priorities across in-store and online channels.
  • Ensure all agencies have latest updates on Sally Beauty promotions and priorities.
  • Ensure marketing assets are accurately proofed and executed.
  • Attend regular meetings with agencies and marketing team partners.
  • Manage performance across all channels.
  • Execute regular SEO enhancements on the site, leveraging options in Demandware platform.
  • Coordinate with 3rd party agencies on executing broader SEO projects.
  • Track and report the effectiveness of all advertising and promotional efforts across owned channels, including updates on progress against budget.

 

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