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Digital Marketing Specialist

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The Creative Group
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August 12, 2018
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Ref ID: 02100-0010562325

Classification: Mktg/Comm Specialist

Compensation: $60,000.00 to $75,000.00 per year

The ideal candidate will work closely with other marketing team members and internal stakeholder on digital campaign management that leverages content marketing principles. The role will also contribute on digital campaign execution, analytics reporting, social media and monitoring brand standards. This candidate has a strong knowledge of digital and content marketing best practices and leveraging social media for B2B organizations. Candidates should have an eye for user experience and design best practices; demonstrate digital strategy knowledge and expertise; and be an innovative and detail-oriented individual with strong project management skills. Responsibilities: - Execute content distribution within digital channels including the global website and social media (primarily LinkedIn) - Participate in planning and execution of content marketing efforts - Oversee and execute on the LinkedIn presence including managing the corporate page and sponsored updates - Manage paid media campaigns that amplify distribution of thought leadership, including liaising with external vendors - Review and ensure brand compliance on digital assets, including white papers, marketing collateral, and other corporate materials Qualifications: - Bachelor's degree required - 3+ years of experience in digital marketing, working in a fast-paced agency, professional services and B2B setting - Strong digital marketing expertise, particularly in LinkedIn and other social media functionality, working knowledge of SEO, and website build/management experience - Experience in all aspects of content development, including digital campaign strategy and execution - Excellent project management and communication skills - Proficiency with Google Analytics and other web analytics tools - Proficiency with MS Office Suite - Working knowledge of Illustrator, InDesign, Photoshop, marketing automation (HubSpot), CMS (Drupal or WordPress)

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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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