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Digital Marketing Specialist

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The Creative Group
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August 11, 2018
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Ref ID: 00320-9501390257

Classification: Multimedia Designer

Compensation: DOE

The Creative Group is working with a well known skin scare company who is seeking an Associate Digital Marketing Specialist. The Associate Digital Marketing Specialist will be responsible for managing Paid Search and Shopping campaigns throughout their full lifecycle including marketing launch, creative messaging strategy, performance optimizations, and post campaign analysis. This position will support SEM and will recommend, execute, and analyze search campaigns. Essential Functions: ? Support day-to-day search activities for the Paid Search and Shopping channels including keyword research, campaign planning implementation, keyword bid management, negative keyword management, and performance monitoring. ? Identify search trends, analyze search query reports, and create daily action plans for campaigns. ? Check SERP daily for issues and shifts; research new competitors. ? Monitor and report on company trademarks infringements using third party software. ? Participate in weekly strategic conversations with publishers, search vendors and SEO agency; ideate together for category search and account growth. ? Assist in generating weekly, monthly, quarterly and ad hoc performance reports. ? Collaborate with other digital marketing channels on common initiatives while remaining abreast of changes in the search industry that may impact other digital marketing channels. ? Other duties as assigned; including, but not limited to, assisting with creative process for new landing pages, new offer setup, and search invoices. ***FOR IMMEDIATE CONSIDERATION: Please email [Click Here to Email Your Resumé]

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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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