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Digital Marketing Specialist

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Published
August 12, 2018
Location
Pittsburgh, PA
Category
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Description

Expedient is a provider of cloud and data center infrastructure as a service (IaaS) solutions. Our technical solutions enable Expedient clients to focus on their own business innovation, while our teams handle the information technology needed to support it.  

We are a CRN Top 100 Data Center and Solutions Provider, a Top Workplace winner for the past four consecutive years, ranked among the Top 10 Managed Service Providers and we are one of a select few vendors positioned in the Gartner Magic Quadrant for Disaster Recovery as a Service.  

Expedient is hiring a Digital Marketing Specialist. This position will work closely with the Director of Marketing and  with our sales team to lead digital campaigns that generate demand for our solutions and services. This results-oriented digital marketer will be responsible for maximizing Expedient’s exposure in digital channels and through paid media; setting up and monitoring ad campaigns on various ad networks or platforms; refining the MQL workflow and process; and reporting on KPIs including qualified leads and opportunities. The position will also have responsibilities related to Expedient’s email marketing and web presences, and should be knowledgeable about B2B email marketing best practices, drip and nurture campaigns, lead collection and flow, and SEO best practices.

Why Expedient?

  • You’ll join an established, growing company offering a competitive base salary, incentive compensation, stellar culture and generous benefits
  • A long term, advancing career path in sales, marketing or management
  • Access to Expedient’s innovative technical and sales training
  • A culture that values education and professional growth
  • The chance to represent a well-respected brand that continues to evolve and expand new product development in the IT market

Responsibilities 

  • Manage all Expedient digital media campaigns, budgets, and reporting on various platforms including Google Ads, LinkedIn, and various other programmatic or native platforms
  • Evaluate burgeoning programmatic, native, account based marketing (ABM), and other paid media opportunities; recommend new spend and tactics to move the needle on lead generation
  • Continuously optimize ad campaign performance through A/B testing, offers/creative types, and targeting options
  • Assess and report on performance in terms of both platform performance as well as qualified leads and opportunities    
  • Develop strategies to utilize Expedient’s owned data (prospect and customer data native to our CRMs) and purchased data to more accurately target users at the right stage of the buying journey
  • Refine our marketing qualified lead (MQL) scoring and processes
  • Participate in the development of automated workflows for general email marketing, demand generation, and more
  • Collaborate with the larger marketing team on initiatives such as website personalization, website redesign, and more
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Onuora Amobi is VP of Marketing at Learn About The Web. He has an extensive background in both Online Marketing and Enterprise Technology solutions.

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