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Digital Marketing Specialist



Sandvik Coromant
February 4, 2021
Mebane, NC
Job Type



Mebane, NC, USA.
National and some international travel may occur.

The job

We aim to grow our online presence, audience engagement and conversions, and in this position, you’re responsible for developing, executing and managing our digital marketing campaigns using appropriate digital marketing channels and platforms. You develop framework, targets, audience segmentation, keyword lists, creative messaging and ad materials, and you create campaigns aligned with business objectives and local business plans to generate leads and contribute to the sales pipeline. You will set KPIs and targets for digital marketing campaigns and evaluate the performance based on reach, conversions and program costs - creating and maintaining dashboards and reports to track performance - and you pinpoint areas for improvement as needed to ensure KPIs are achieved within budget. As you stay updated on the latest marketing trends and emerging platforms, you’re able to evaluate, recommend and test new methods and digital marketing tools to further improve our performance.

You act in close collaboration with the sales area’s marketing team to contribute with digital expertise in execution of campaigns and events as well as coordinating and supervising digital marketing agency activities. Also, you work tightly with key stakeholders across our business to align digital marketing activities with global and local business strategies to secure reach and growth.

You report to Marketing Communications Manager - Sales Area Americas.

Your background and profile

You have at least three years’ experience from working in B2B Digital Marketing or a similar role where you have managed the relations with digital agencies. It’s important that you have in depth knowledge of digital marketing tactics, including search and social media marketing, and you’re used to working with search, social marketing platforms and analytics tools as you develop, manage and optimize digital marketing campaigns. You also need good understanding of demand generation tactics and nurture programs. You understand how to use a campaign budget wisely and know how to adapt content for different platforms; you’re exceptionally good at writing and editing texts and knows your way in graphic design. Naturally, your communication skills in English is outstanding, both verbally and in writing.

Additional key competences:

  • A degree in Digital Marketing, Marketing Communications or related discipline is required

  • Knowledge in tools for marketing automation (preferably Marketo), CRM, Power BI and, Office 365 and applications in the Adobe Creative Suite.

  • Experience using Google Analytics, Google Data Studio, Google Ads, Facebook and LinkedIn Business Manager is desired. Certifications in Google Analytics and social media platforms is a plus.

Your genuinely curious mind, combined with a technology driven approach and the interest to analyze data, enables you to understand what the next step should be to grow our reach - and with confidence, you communicate the requirements to get us there. You’re able to work independently, while being equally good at cooperating and proactively communicating with key stakeholders.

About us

Sandvik Coromant is a market leading supplier of tools, tooling solutions and know-how for the metalworking industry, and we employ over 7 900 brilliant people all around the globe. Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Do you want to know more about our business? Visit our website , LinkedIn or Facebook page .  

How to apply

Please submit your application no later than February 12th, 2021. Read more about Sandvik Coromant and apply by visiting our career site (Job ID: R0021565).

Contact information

Do you want more information about this job and its exciting scope? Please contact:
Annika Langéen, Marketing Manager Sales Area Americas, +1 847 284 7621

Jane Adams, Recruitment Specialist, +46 26 260 936

We have already decided on which advertising channels and marketing campaigns we wish to use, and respectfully decline any additional contacts. 

Sandvik Coromant is a part of global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and d evelopment and strong partnerships with customers support the development of advanced machining technologies and systems that will change, lead and drive the future of manufacturing. Sandvik Coromant owns over 3100 patents worldwide, employs over 7 9 00 staff, and is represented in 130 countries.

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