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Digital Marketing Specialist



Advantage Resourcing
January 12, 2021
New Haven, CT
Job Type


The Client is looking for a Digital Marketing Specialist with at least 3 years of experience. 

Job Summary

Promote the insurance program in the digital space through the development and implementation of digital marketing strategies. Collaborate with marketing team to develop goals, strategies and best practices for increasing brand awareness and field force recruitment.
Job Responsibilities
Manage digital marketing programs and software utilized by the field force and insurance business.
Implement inbound and outbound campaigns incorporating social media and email marketing through SaaS platform. Produce content for digital marketing channels, including social media, email, website, and branded collateral.
Develop and manage editorial calendar to plan out digital marketing campaigns. Assess current digital insurance promotions and manage product positioning and key message development across all social media platforms.
Implement digital recruiting programs and systems for the field force. Manage LinkedIn Recruiting platform. Partner with Regional Agency Consultants, General Agents, and Field Directors to actively source potential Field Agent and General Agent candidates.
Test, analyze, and report on campaign performance, social media ROI, engagement, audience growth, sales conversions and recruiting metrics.
Knowledge, Skills and abilities
Passion for digital marketing and expert knowledge in the use of social media as a business tool.
In-depth knowledge of digital recruiting landscape, email marketing, marketing automation, lead generation.
Must be able to work in a fast-paced environment with demonstrated ability to coordinate multiple projects/initiatives simultaneously while meeting deadlines and business objectives.
Excellent written and verbal communication skills are required as is an acute sense of detail-orientation.
Excellent customer service, interpersonal, and organizational skills. Ability to effectively interact and collaborate with the marketing team, internal stakeholders, field force, and vendors.
Strong analytical skills.
Systems and Technical Knowledge
Comfortable with technology and using online software to manage your work.
Demonstrated experience working with much of the following: Social Media Platforms like Facebook, LinkedIn, Instagram, Twitter, etc.
Marketing Automation Software and Digital Platforms: like Hearsay Systems, Hootsuite, Pardot, HubSpot, Microsoft Dynamics, WordPress, eRelationship, Constant Contact, Mail Chimp, Google Analytics, etc.
Design Software: like InDesign, Illustrator, Adobe Photoshop.
Microsoft Office Programs: like Word, Excel, Powerpoint.
Education: BA or BS degree.
Experience: At least 3 years of digital marketing experience, preferably in the financial service/life insurance industry. Experience working with social media tools, search, mobile marketing, content development, marketing cloud, SaaS programs, data marketing and personalized marketing/advertising.

About Advantage Resourcing

Advantage Resourcing is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Advantage Resourcing is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

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