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Digital Marketing Specialist

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Published
January 6, 2021
Location
Danbury, CT
Category
Job Type

Description

Belimo is a global leader in the development, production and marketing of actuator solutions for controlling heating, ventilation and air conditioning systems.  Actuators, control valves and sensors make up the company's core business.

JOB SUMMARY

The Digital Marketing Specialist is responsible for maintaining and growing the digital presence of Belimo via Social media, the company website, email marketing campaigns and other channels.  The position requires strong analytic skills to delivery an effective and efficient digital marketing strategy that ensures Belimo maintains a strong digital presence that meets the company’s objectives and brand strategies.

COMPANY'S MISSION AND VALUES
The objectives of this position are fully integrated to the objectives of the Company’s Mission and Values. It is the responsibility of all employees to perform their duties in accordance with Company Policy.
REPORTING STRUCTURE

The Digital Marketing Specialist reports directly to the Manager, Marketing Americas and is part of the Product Management Department. The Digital Marketing Specialist bears full responsibility for agreed upon goals and objectives.

JOB RESPONSIBILITIES

Social Media Tasks:

  • Lead development of social media posts and ensure active social media presence.  Attention to detail and ensuring that all information is conveyed accurately, timely and meets objectives is required. Work with others to ensure latest and accurate information conveyed.
  • Prepare and execute social media posts in FR-CA, Spanish and Portuguese minimum 2x/month utilizing Belimo translation process.
  • Maintain Instagram and Twitter, global social media channels for Belimo.  Updates to stories, company info/pix and responses as needed.  Ensure all aspects follow CD standards.
  • Social Media management working with agency or solely to develop/execute plan to enhance performance, followers, interactions utilizing advertising/boosting efforts, etc.
  • Creation/Assist with video development/editing as needed for social media posts, etc.

Website/Web Strategy Tasks:

  • Work with Web Specialist as necessary to execute effective digital campaigns, create landing pages as needed, etc.
  • Enhance PPC efforts, manage Google ad words campaign.  Analyze current/past activities to develop campaign optimization.  Regular monitoring/analysis of PPC efforts and maintaining of budgets.

Other:

  • Google analytics expert, create quarterly & year-end social media and e-mail metrics analysis reporting.
REQUIREMENTS
  • Bachelors Degree in Marketing/Digital Marketing
  • Minimum of 3-5 years of relevant work experience
  • Proficiency in Microsoft Office; PC-literate
  • Strong knowledge/experience with websites (CMS), social media platforms advertising tools, Google Analytics Certified
  • Prior experience leading/executing campaigns on social media channels
  • Ability to work independently, as well as part of a larger team, manage multiple products and meet deadlines
  • Excels in fast paced environment and able to quickly adapt to change
  • Demonstrates strong interpersonal, communication, writing, proofreading & creative skills
  • Detail oriented multi-tasker who is able to prioritize workload and time effectively while still paying attention to detail

Desirable:

  • Digital Marketing/Social Media Certification from accredited school
  • Graphic design/video program knowledge is a plus
  • Writing/presentation sample required

We offer competitive salary & an excellent benefits package including performance bonus & an outstanding 401K Plan. Belimo is an Equal Opportunity Employer.

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