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Digital Marketing Specialist

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Robert Half
Published
November 10, 2020
Location
Akron, OH
Category
Job Type

Description

Ref ID: 03340-0011610320

Classification: Digital Marketing Specialist

Compensation: DOE

The Creative Group (TCG) is searching for a junior-level Digital Marketing Specialist located in Cleveland, Ohio. This talented candidate will be tasked with implementing digital marketing strategies, with a focus on search engine marketing through paid mediums. You will possess an understanding of SEO marketing, research, and content creation.
Responsibilities:
• Research, develop, execute and measure paid campaigns on Google, Bing and social media platforms such as YouTube, Facebook, LinkedIn, etc.)
• Manage proper tracking lead attribution for all digital campaigns
• Monitor, report, and evaluate the performance of campaigns and promotional efforts
• Collaborate on research, campaign creation, optimization efforts, and client-facing meetings/deliverables
• Management of substantial PPC and display budgets to ensure proper and effective ad spend
• Participate and present in client-facing meetings during planning and development

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