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Digital Marketing Specialist

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TEKsystems, Inc
Published
September 9, 2020
Location
Redlands, CA
Category
Job Type

Description

Digital Marketing Specialist

Work with a diverse group of marketers and designers to produce high quality email marketing campaigns. You will use our Marketing Automation System to help turn an integrated campaign plan into a reality, generate demand, and empower marketers to make improvements to their campaigns. Collaborate with SEM, advertising, data, analytics, and social teams to ensure integrated campaigns are automated and providing a positive client experience.

Responsibilities
Collaborate with stakeholders across several industries and product lines to create email campaigns including template creation, calls-to-action, and content used in our email sends
Responsible for creating landing pages and web forms using marketing automation tools
Champion continuous advancement of our email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders including development teams, designers, and business teams
Ensure a high quality product through QC and testing methodologies
Collaborate with SEM, advertising, and social marketing teams to execute campaigns and ensure landing pages, list sign ups, and automatic email responses are set up as needed
Grow our email list organically
Measure results and optimize the lead nurturing workflows to convert leads into customers
Develop, maintain, and promote best practices for email, direct mail, landing pages, and web forms
Work with Marketing data and analytics and Creative Lab teams to develop and execute testing programs for marketing campaigns to improve best practices

Requirements
Minimum of four years of marketing or business experience
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
Proficiency in email marketing and marketing automation technology
Highly analytical and able to derive meaning from data through A/B testing and email optimization
High attention to detail in a rapidly changing environment
Previous work in email, direct mail, and web marketing
Basic understanding of web design and usability concepts
Ability to adapt quickly to changing goals and business needs
Strong interpersonal and communication skills
Ability to think creatively and strategically
Strong team player
Bachelor's in business, marketing, or related field

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

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