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Digital Marketing Specialist

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Robert Half
Published
August 27, 2020
Location
Miami, FL
Category
Job Type

Description

Ref ID: 01020-9502666230

Classification: Digital Marketing Specialist

Compensation: $45000.00 to $50000.00 yearly

A leading CPG brand in the food & snack space is seeking a Digital Marketing Specialist to join their growing ecommerce team!

We are looking for a motivated individual who will help us implement digital marketing strategies to increase sales, retention, as well as to build loyalty and awareness.
Responsibilities of the Digital Marketing Specialist may include:
• Develop and implement strategies for marketing campaigns from ideation to execution across multiple delivery channels to optimize ad spending and drive conversions. Including but not limited to Search Engine Optimization, Google Ads, Facebook Ads.
○ Writing copy for Adwords/Facebook Ads. (short form, content used on search & social - have 2 main ads that are promotion based they do a month and seasonalities in between - also have copywriters on the team)
○ Creating some graphics for Adwords/Facebook Ads. (basic)
○ Testing variations of ads to determine best performing.
○ Continuous monitoring of results and improving of ads.
○ Measure and report on the performance of digital marketing campaigns, gain insight and assess against goals.
○ Analyze consumer behavior and adjust advertising campaigns accordingly.
• Identifies online trends and insights to optimize online marketing spend and campaign performance.
Work closely with eCommerce Marketing Team to ensure content, images, and digital platforms meet the brand
• Work closely with eCommerce Marketing Team to ensure content, images, and digital platforms meet the brand requirements and appeal to the brand's target market.
• Develop and execute successful SEO strategies to maintain and enhance first-page visibility.
• Stay up-to-date with digital media technologies and latest trends.

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